Rudy-Garcia Tolson Earned Media

Earned Media: How a double-leg amputee inspired the nation

On February 7, 2018, Rudy Garcia-Tolson became the first double-leg amputee to complete the Empire State Building Run-Up. In other words, Garcia-Tolson made his way up 86 flights of stairs in just 29 minutes- an enormous physical undertaking by any standards. Celebrity physician and spokesperson for Turkish Airlines Dr. Oz was waiting at the finish line with at least one camera poised for action.

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Podcast Palooza Playback

PODCAST PALOOZA: The Quiet Power of Conversation – 16 Tips to better copywriting!

Welcome to Podcast Palooza Recap

Welcome to the first of our new series, Advanced Marketing Strategies’ Podcast Palooza PLAYBACK. Each week AMS team members choose a marketing related podcast to present to the rest of the team. They share what the podcast is about, what they learned, and how they are going to implement it with our clients and at our agency. We are always looking for recommendations so please tell us about your favorite podcast  – or maybe one YOU produce! So we can share it with our tribe.

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IGTV Essentials

THE NEW INSTAGRAM TV: The 5 IGTV Essentials Marketers Need To Know!

Last week Instagram launched an epic new feature that marketers are sure to love! IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators. You have two viewing options for IGTV; inside the actual Instagram app in the upper-right section of your screen or you can download the IGTV app. Why is this so important to marketers? Let’s look at the top 5 reasons:

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Emoji Marketing

😍 Your Guide to Emoji Marketing 😍

Regular texting is a thing of the past! We now have the option to add visual pizazz to our messages with EMOJIS! So, we decided to put together a quick guide on emoji marketing to make sure you’re effectively communicating with you audience through emojis.

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