Three former PayPal employees created a video hosting service in February 2005. Google, enticed by the success of what would go on to be a revolutionary platform, acquired it for $1.65 billion in November 2006.
Have you heard of the movie As Above, So Below? Maybe not. Have you heard of Youtuber Pewdiepie? Very Possibly. That is an operational premise of influencer marketing.
Meet the Ad Agency Behind The Hit Marketing Magic!
What is Shotgun Marketing?
The “spray and pray” practice of marketing has become outdated and inaccurate. This idea of shotgun marketing tries to reach as many people as possible, prioritizing the size over depth of reach.