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SUPER BOWL 2017 – THE BIG TEASE!

I’m excited to preview the Super Bowl ads on Sunday morning on Fox 5 San Diego. This year the ads will feature plenty of celebrities like Adam Driver, Melissa McCarthy, Joe Montana, John Lovett, Tom Brady, and John Malkovich, just to name a few.

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DO YOU KNOW YOUR HEART TARGET?

By: Mark Stevens, Media Director at Advanced Marketing Strategies

Advertising often taps into the pleasure centers and hearts and souls of people. Is it meant to? Should it? Is this a pervasive means of persuasion?

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Cause Marketing Correctly: Why it matters!

BY AM STRATEGIES KATHY FRITZ

In 2005, I was new to San Diego and in the market for a new car. I wandered into dealership after dealership and was prayed upon by hungry salespeople that liked to give me quotes in green crayons and yellow smiley faces. Then a co-worker mentioned to me: “You know…that Sandy Mossy has done a lot of community service for San Diego. They’re good people at those dealerships.” Being a natural born female philanthropist, I was drawn to Mossy because of Sandy Mossy’s reputation and work with the community. One week later, I got my car from Mossy Toyota/Scion. There has been a shift in marketing to service non-profits. Why?

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