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Grow Social Media Audience

How To Get Your Hands Dirty And Grow Your Social Media Audience

“We as marketers have to get our hands dirty.” You hear this everywhere, in every digital marketing seminar, plastered on conference room walls, and even written in curling script atop a meadow scene on Instagram. #MotivationMondays. But what does this mean? In an era of disassociation and outsourcing, why is it so essential today for marketers to “get their hands dirty?”
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Rudy-Garcia Tolson Earned Media

Earned Media: How a double-leg amputee inspired the nation

On February 7, 2018, Rudy Garcia-Tolson became the first double-leg amputee to complete the Empire State Building Run-Up. In other words, Garcia-Tolson made his way up 86 flights of stairs in just 29 minutes- an enormous physical undertaking by any standards. Celebrity physician and spokesperson for Turkish Airlines Dr. Oz was waiting at the finish line with at least one camera poised for action.

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IGTV Essentials

THE NEW INSTAGRAM TV: The 5 IGTV Essentials Marketers Need To Know!

Last week Instagram launched an epic new feature that marketers are sure to love! IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators. You have two viewing options for IGTV; inside the actual Instagram app in the upper-right section of your screen or you can download the IGTV app. Why is this so important to marketers? Let’s look at the top 5 reasons:

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