Have you heard of the movie As Above, So Below? Maybe not. Have you heard of Youtuber Pewdiepie? Very Possibly. That is an operational premise of influencer marketing.
On February 7, 2018, Rudy Garcia-Tolson became the first double-leg amputee to complete the Empire State Building Run-Up. In other words, Garcia-Tolson made his way up 86 flights of stairs in just 29 minutes- an enormous physical undertaking by any standards. Celebrity physician and spokesperson for Turkish Airlines Dr. Oz was waiting at the finish line with at least one camera poised for action.
Last week Instagram launched an epic new feature that marketers are sure to love! IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators. You have two viewing options for IGTV; inside the actual Instagram app in the upper-right section of your screen or you can download the IGTV app. Why is this so important to marketers? Let’s look at the top 5 reasons:
This January, Instagram released a bunch of new rules regarding their algorithms. Everyone was up in arms at the strict new rules laid out and marketers were trembling at the idea that they would not be engaging their audience the way they used to. Here is a quick guide to the new Instagram.
Social media platforms like Facebook and Instagram have changed so dramatically in the past months that you need a new social media strategy if you are going to continue to engage your customers. Relationship building is the cornerstone of any…
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