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Is Direct Mail Becoming Obsolete?

Is Direct Mail Becoming Obsolete?

Direct Marketing is the shortest distance between the client and the customer and/or potential customer. Traditionally, direct mail was thought of being THE methodology.

AMS has always been at the cutting edge using variable printing, custom messaging and imaging. AMS sends out over 1 million pieces of direct mail a year.

However, newer technologies are becoming much more dominate. Email has replaced a sizable portion of the printed direct mail. AMS works with client databases to specifically generate rich custom content designed to get opened, get interest and get results.

You can save a lot of money by continuing to send direct mails to those customers and prospects that you do not have emails, while beginning a rigorous campaign to gather opt in emails. Set benchmarks and start measuring.

All direct marketing campaigns are highly measurable – make sure you are seeing results by: sales, location, department revenue, increased average spend, and percentage of sales and revenue. Also measure the results of your campaigns by those that received a mail piece, those that received an email, and those that did not receive either.

Finally think about A/B testing and use your results to constantly tweak, adjust, and refine your efforts.

Get a free marketing analysis now and see if direct mail or email is right for you!

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Advanced Marketing Strategies is a full service, results driven advertising agency. We help brands find their voice, target their best customers, supercharge creative, and engage the people who matter the most. We collaborate with trusted brands and companies of all sizes. Connect with us today!

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