MOSSY FIAT CASE STUDY: SEARCH ENGINE MARKETING

CHALLENGE

Mossy FIAT recently opened their doors in December 2011. The competition in San Diego had been well established and in the marketplace 10 months prior.  Mossy Fiat needed to increase their online organic search presence in San Diego County in order to compete and bring more visitors to their website.

STRATEGY

Advanced Marketing Strategies developed a search engine optimization plan to increase Mossy FIAT’s organic visibility on search engines, and ultimately increase the organic traffic to the website.

RESULTS

One month after implementing the SEO strategy, the organic traffic increased 100%. This increase stayed constant through the remainder of 2012.   The increase in organic traffic aided in Mossy Fiat’s total unique visitor traffic increase of 42% to the website. Additionally, the new content pages became one of the top viewed pages on the website. Last, Mossy Fiat’s search ranking increased on Google from the #3 position in June to the #2 position in July.

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