It has been recently revealed that everyone’s favorite photo app will soon be implementing advertisements. According to The Wall Street Journal, Instagram will begin introducing ads to its users. It has not been determined what the ads are going to look like, but we should expect to see them within the next year or so.
The Wall Street Journal reports that possible placement for the ads will be in the “Discover” and “Search” functions of the app, which would allow users to see the ads while they are browsing trending topics or exploring specific themes.
The potential upside for businesses to advertise with Instagram is quite appealing with the news that the app has recently acquired over 150 million users. This is a huge opportunity for companies to integrate themselves with the mobile media craze.
Instagram ads will create a new playing field for businesses to connect with their audiences in ways that enhance the user experience, as well as build up brand-consumer relationships. Well-known companies such as Ford and Coca-Cola are already jumping on board.
Instagram has not revealed when the ads will actually be implemented, but it will be exciting to see how companies will connect with their audiences with such a creative and personalized outlet.
Advanced Marketing Strategies is already implementing strategies for their clients to launch as soon as this becomes available!
Want to get in on Instagram Advertising? Contact us and we can develop a strategy for you!