It’s no secret that the mobile platform is taking over. As mobile usage continues to grow, mobile marketing will grow with it. As of June 2015, it was announced that the App Store passed 100 billion downloads. With such an impressively large number of captive consumers, marketers are looking at how they can capitalize on new emerging trends. Here are five ways that mobile apps will be used in 2016:
1. In-app Promotion
According to marketing experts, advertising on popular apps is one of the best ways to promote a product or service. Popular apps have a large, attentive audience base. For instance, Nissan recently partnered with NBC’s The Voice and created an app. This partnership allowed the brand to advertise within the app, connecting with viewers as they create their own teams, vote for their favorite contestants and interact with the show in real-time.
2. Content Marketing Will Continue to Grow
Mobile marketers continue to make content marketing for mobile better than ever with the help of multiple channels including video advertisements. In 2016, marketers will create short videos that provide informative content that is shareworthy and increases engagement with their audience.
3. In-the-moment Updates Will dominate
Social Media Today reports the 2016 obsession with “live-streaming” and “in-the-moment” social media will continue. This will especially be true as Snapchat adds new features and Periscope users collectively watch 40 years of live video each and every day. Instagram also supports the “on-the-go” updates and will be ever present in the new era of immediacy in social media.
Social apps will aim to put the user at an event—virtually–as much as possible. For instance, the Nissan powered app “The Voice” allows users to participate in the show in real-time. All while promoting their vehicle lineup and interacting with viewers.
4. Buy Buttons Will Take Over
With Twitter, Pinterest, and Facebook introducing “Buy” buttons, expect to see other apps (Instagram, Snapchat, Vine, etc) and new apps focus on making mobile and social commerce seamless. In-app innovation geared towards online shopping will likely be top of mind for anyone in tech, and will be exciting to watch, at least for social marketers.
5. Utility Apps are Here to Stay
Consumers want better control on the activities they perform on a day-to-day basis. Because of this, utility apps are one of the most popular categories for mobile users. Marketers are making use of these utility apps and can earn excellent ROI. Promoting through these apps help advertisers produce ads that are created in a manner that doesn’t hamper the user experience.
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