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SOCIAL MEDIA IS NO AMATEUR GAME!

SOCIAL MEDIA IS NO AMATEUR GAME!

THE CHALLENGE:

A popular casino client, like many other companies, started out with an internal person designated as the “social media person.” The problem was, that person never found the time needed to put together and execute a regular and consistent program.

So Advanced Marketing Strategies was hired to implement our Inbound Marketing Process and be accountable for its results. Armed with plenty of information from our 3-D research, we knew what the client’s brand stood for and what its fans wanted to hear.

Our technique of developing daily posts, varied and engaging content, eye-catching creative in both English and Spanish, delivered the right professional touch. By staying on the cutting edge of innovations, we were the first to integrate carousel ads, animation and videos in our social media messages, thus keeping our clients one step ahead of the competition.

THE RESULTS:

The result after 1 ½ years is a tremendous increase in followers, engagement, and brand interaction.

We recently received this email from our client Michael B, Director of Marketing, “I just wanted to inform everyone that we have hit an important milestone. As of Monday, March 7, 2016, we have over 30,000 likes on Facebook! Have to say that is pretty cool considering only one year and 4 months ago we had only 17,000. Congratulations! It has been a cost-effective and valuable tool for engagement with our customers.”

THE LESSON:

Just being active on social media is not enough, successful inbound marketing requires expert discovery, definition, and deployment. “Likes” are only useful if you know how to build a relationship with the right audience and then translate that into action. Best to leave it to the marketing experts to get the most ROI out of your social programs.

 

KathysCorner

Looking to have an effective social media campaign crafted for your customers? Advanced Marketing Strategies can customize a plan for you! Contact me now and let’s chat about your needs. Kathleen Cunningham, 858-490-6910.

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