Working with our clients this week, we discussed media buying and how we customize solutions to fit specific and unique needs:
Our proprietary media buying software allows us to use the computer to calculate the optimal buy; it helps us determine the best combination of spend, stations, hour of the day and most cost-efficient way to reach your unique weighted demographic target.
Other media buyers tell the computer what to buy, and print out a generic plan based on traditional demographics and ancient daypart distributions made popular in the 1950s.
Do you have any questions about media buying? Do you have other marketing challenges you need to address? We’re available to chat now!