“How does using augmented and virtual reality benefit my brand?”
Let’s start with the “BRAND BUILDING BENEFITS”:
BECOME AN INNOVATION LEADER
AR/VR is still fresh technology. So companies that are getting in early are getting a bump in their press coverage right now! They are seen as INNOVATORS and LEADERS!
ENHANCE BRAND RECOGNITION & CREATE EXCLUSIVITY
An experience with AR and VR is meant to feel immersive.
Users feel like they were literally there.
This can create EXCLUSIVITY around the products and services you are selling!
With new smartphone technology, things are very personalized.
Giving customers the freedom to experience things on their mobile devices
ties them in closer to you, increasing the chance that they remain loyal to your brand.
BUILDING SOCIAL RELATIONSHIPS
Along-side the idea of personalization, is the idea that customers can now SHARE their personal experiences, both face-to-face and online.
They tell you “oh my gosh – I saw this amazing new car with this Virtual Reality headset – I took a test drive and everything – YOU HAVE TO CHECK THIS OUT!”
Or better yet – they POST about their experience on social media – so thousands of people can see it!
There is no better sales technique than WORD OF MOUTH!