AMS VIDEO SERIES: “AR & VR KNOW HOW!” – Webinar Segments
Why Is Virtual Reality So Successful?
- Immersive – users wearing a headset are completely immersed in the content meaning fewer distractions and more attention on the message.
- Impactful – the intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behavior change.
- Memorable – our brains are built to remember events linked to locations, this means that VR experiences have a longer trace in the audience’s memory.
- Novel – with high media and public interest in VR early adopters can benefit from favorable media exposure.