Why Is Virtual Reality So Successful?

AMS VIDEO SERIES: “AR & VR KNOW HOW!” – Webinar Segments

Why Is Virtual Reality So Successful?

•  Immersive – users wearing a headset are completely immersed in the content meaning fewer   distractions and more attention on the message.
•  Impactful – the intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behavior change.
•  Memorable – our brains are built to remember events linked to locations, this means that VR experiences have a longer trace in the audience’s memory.
•  Novel – with high media and public interest in VR early adopters can benefit from favorable media exposure.

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