EP.6 – Brand Training, Customer-centric Approach with Cathy Palochko

Cathy helps companies like Toyota and Lexus articulate their brand promise through training and development. By teaching a customer-centric approach, she connects marketing with sales. With over 30 years in the fields of human performance and process improvement, she puts a unique spin on marketing, advertising and selling.

Cathy Palochko, Senior Vice President at GP Strategies Corporation

Lessons you will learn from this podcast:

• How marketing, training, advertising and sales all work together to create a power brand
• The single most important tool sales can use to match product features with customer needs
• How marketing and sales working together can elevate the customer experience and increase results
• The secret to executing expectations
• Mentoring and the magic of questions and introspection
• How to turn online reviews and comments into gold

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Advanced Marketing Strategies is a full service, results driven advertising agency. We help brands find their voice, target their best customers, supercharge creative, and engage the people who matter the most. We collaborate with trusted brands and companies of all sizes. Connect with us today!