EP.7 – Public Issue, Mission Driven, Nonprofit Marketing with Susan Morrisey

Susan’s firm focuses on public issues, healthcare, and mission-driven organizations. She brings amazing insight to the conversation with more than 20 years of experience in strategic communications, public engagement and public policy marketing. She gives tips on how to excel at cause-based and nonprofit marketing, and leadership skills.

Susan Morrisey, CEO of SE2

Lessons you will learn from this podcast:

• How to excel at nonprofit and cause-based marketing
• How millennials are curating their personal brand
• The secrets of human behavior marketing
• Why CEOs need peer groups and networking to hone their business and leadership skills
• How using a journalistic approach to marketing can make a difference
• ROI – results and analysis of the continuum of behavior modification
• New ways to break through the clutter with tight resources and a crowded marketplace

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