Regular texting is a thing of the past! We now have the option to add visual pizazz to our messages with EMOJIS! So, we decided to put together a quick guide on emoji marketing to make sure you’re effectively communicating with you audience through emojis.
A study from Microsoft discovered people lose concentration after only eight seconds—that’s one second faster than a goldfish. According to Sprout Social, the human brain is wired to understand images; we process visual information 60,000 times faster than text. It is estimated we consume over 200,000 words, outside of work on an average day! Today 63% of social media is made up of images. And what better way to grab attention then with a little image text called EMOJI!
Emojis were created in the nineties by a Japanese communications firm. They evolved from typographic displays of facial representations or emoticons.
In America, Apple helped bring emojis mainstream when it added the emoji keyboard to iOS 5 in 2011. Since then, digital language has evolved and Sprouts Social sites that now nearly half of comments and captions on platforms like Instagram contain emoji characters. Today, 1,620 emojis are supported in iOS 9.1.The word emoji, which literally means “picture character,” was added to the Oxford Dictionaries in 2013.
WHO USES THEM?
Emojis aren’t limited to text messages anymore. Today, emojis are everywhere. They’re popping up in movies, marketing campaigns, Halloween costumes, you name it. A recent survey from Emogi discovered 75% of men and 84% of women respondents believe emojis are a better way to express their emotions than words.
And it’s not just millennials using emojis. Four in five 18 to 65 year olds use emojis on a regular basis. In fact, according to data from a survey by Adobe, people over 65 are more likely than any other age group to say it’s “always appropriate” to send emojis to a direct manager, peer or subordinate.
MARKETERS GETTING ON BOARD
It’s no wonder smart marketers are getting in on this trend. Scientists discovered that when we look at a smiley face, the same parts of the brain are activated as when we look at a real human face. Emojis actually change our mood, and we might even alter our expressions to match the emotion of the emoji character.
The ability of emojis to humanize messaging is one of the reasons why brands started to integrate them into marketing campaigns. Another – is making your life easier! Like the ingenious idea Domino’s Pizza had to now lets customers place an order simply by Tweeting (or texting) the pizza slice emoji.
But hold on – don’t just start throwing in gobs of emojis into EVERYTHING. Start slow and test everything. Emojis probably aren’t going away any time soon, but emoji marketing might not be for everyone.
If you’re targeting strictly Baby Boomers, for example, emojis may not be the clearest way to relay your message. Find an approach that works for your brand. Take a step back and go over the basic unwritten rules of using emojis from our partners at Sprouts Social:
Full Steam Ahead
- If you use emojis to create an engaging experience for customers
- If your emojis are timely
- When you keep emojis relevant/purposeful
- If the emojis are straight to the point
- Using simple emojis in customer interactions online
Maybe It’s Time to Reconsider
- If you’re using more than five
- If emojis are complicated or coded
- Using threatening or violent emojis
- Forcing customers to use emojis
- When your emojis could be drastically misrepresented by others
- When your demographic won’t understand your emoji
If emoji marketing is something that appeals to your target audience, think about what your audience cares about and then try to relate to them in a more human way. Or if you aren’t sure how to start incorporating this trend or if it is right for you – Give us a buzz! AM Strategy is ready to help – contact us today at http://www.am-strategies.com/.