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THE NEW INSTAGRAM TV: The 5 IGTV Essentials Marketers Need To Know!

THE NEW INSTAGRAM TV: The 5 IGTV Essentials Marketers Need To Know!

Last week Instagram launched an epic new feature that marketers are sure to love! IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators. You have two viewing options for IGTV; inside the actual Instagram app in the upper-right section of your screen or you can download the IGTV app. Why is this so important to marketers? Let’s look at the top 5 reasons:

The Community

Instagram is now a global community of one billion! We don’t need to say more about how that impacts marketers!

The Viewing Interface

IGTV built for how you use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.


IG made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. So your followers are already hooked in to your channel.


You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct. This makes for easy relationship building.


Also, like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel. This means you can post amazing video content about your products and services.

Looking to create your own IGTV account or want help producing amazing videos to post to your channel? Hit us up today and let us show you how we can boost your social flow and relationship build customers for life!


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