•Sports and Event Marketing, From Local Community Impact to International Exposure•
Kristy Manas Nutt, Account Manager at Octagon
Lessons you will learn from this podcast:
- Engaging at a human level, why it’s the “new” social marketing
- How to go from intern to running the show, a reflection on career & success
- How today’s Athletes are marketing brands & inspiring a new generation
- Orangetheory Fitness – a brand that’s creating community and personal responsibility
- Event marketing – from local community impact to international exposure
- How to use Twitter and Facebook tools to reach new fans and target specific demographics
- Volunteer of America – a case study in branding and cause marketing
- Being a new mom and how it affects your personal and professional brand
- When the challenge is a DOOZY how to react best, recover, and reinvent
Kathy C.: Hi, everybody. It’s Kathy, and today, we’re networking with Kristy Nutt. Kristy is an account manager at Octagon, one of the world’s largest sponsorship consulting practices and a leader in athlete representation and personality management. Kristy and the folks at Octagon manage events, blue-chip corporate companies, and more than 800 athletes and personalities. Kristy’s journey in sports marketing includes being the Golf Tournament Services Coordinator for the Frys.com Open, the Tournament Marketing Manager for the LPGA, and the Tournament Director of the Volunteers of America. I met Kristy at my first LPGA Kia Classic Women’s Leadership Luncheon. She was there supporting her fellow tournament director, learning from other top female leaders, and enjoying the California sunshine. Kristy, welcome to the show.
Kristy Nutt: Thank you, Kathy, for having me, and I wish I had some of that California sunshine right now.
Kathy C.: I understand you’re in Texas, and we could be hearing some thunder and lightning in the background.
Kristy Nutt: You could, but it looks like there’s a break in the storm system, so we should be good.
Kathy C.: Okay. Well, we’re buckled in. Thanks for joining us. So, Kristy, I just gave a little bit of a background for your journey. Can you tell us a little bit more about your professional journey and your background in sports industry?
Kristy Nutt: Yeah. I mean, my professional journey ultimately started with my personal journey in sports. I grew up heavily involved in sports. Our whole family was just inundated in sports. If we weren’t going to a soccer tournament, it was a lacrosse match. So, we were all over the place, and that is eventually what got me into the sports industry. I was lucky enough and fortunate enough to get a scholarship to George Mason University for lacrosse, and it was from there that a college teammate, once she graduated and once I graduated, asked me to come out and work a golf event in Arizona.
Part of me was terrified, but the other part of me was excited for the opportunity even though I had never done anything in golf, so I took the plunge. I moved out to Arizona, and the rest is kind of history. I started at the lowest level, kind of basic coordinator intern, and just worked my way up from there. As you mentioned with the Frys.com Open, I took on the coordinator role there, but then quickly moved up to our manager role. And then, I switched over to the LPGA from the PGA Tour and was the Marketing Manager for the Founders Cup in Arizona. And then, from there, they asked me to take on more leadership within that role, which eventually led me to come into Texas and help and lead the Volunteers of America LPGA Texas Shootout at the time. We now have a new name, but that’s part of the sports industry world, too. We’ve got to change names and make it fit.
Kathy C.: Wow. What a wonderful journey you’ve had, and it’s great to hear that you started out with your love of sports and lacrosse. And then, started as an intern and a coordinator and worked up to a manager until you were eventually running the show.
Kristy Nutt: Well, I’d love to say I’m running the whole show, but I mean it’s definitely a team effort in this business. It’s a family, especially within the LPGA as you all just become one and work together to have the common end goal, put on a good event and make these girls successful.
Kathy C.: I really got that feeling that the LPGA really is a family when I went to the leadership luncheon. Everybody there was so open and just such a great vibe in the room full of people.
Kristy Nutt: Oh, it’s incredible. I loved my time with the PGA Tour, but coming to the LPGA, it felt like family automatically. When I was at Kia, obviously, I was there to support Lindsay, who is now the official Tournament Director of that event, so we’re all happy for her there. She’s doing a great job, and it’s just being a part of that family has been incredible. Just the roles they have for women at the LPGA, it’s nice to see that they want everyone advancing.
Kathy C.: So, let’s talk a little bit about what you’re doing now, and can you describe what the role of branding and marketing plays right now representing your clients at Octagon?
Kristy Nutt: Yeah. So, I mean branding marketing within our tournaments because we’re just a small piece of the Octagon overall picture. I mean, it’s a massive company. I still can’t believe how big it is sometimes because we’re just a small group here in Texas running this event. But our primary partner, and I say partner because clients, it’s kind of, “Oh, they’re paying us to do a job.” But really, we’re partners because our success depends on them. So, with Volunteers of America, they’re one of the oldest non-profits in the country, yet most people have never heard of them. So, it’s part of our job just to help really market and brand that to our local community, and then through the LPGA ties be able to expand that internationally. So, it’s been fun in that way with Volunteers of America getting more people to recognize what they do and all the services they have to offer. But then, for our local partners, being able to showcase them to the community and get the community more involved in what they are doing within the marketplace.
Kathy C.: So, it sounds like it’s kind of a dual role in you have the international exposure, and you have the local exposure. Can you give us an example of maybe both of those?
Kristy Nutt: Yeah. So, internationally the LPGA Tour, I mean is international. Most of the top players for good or for bad are international, but our Americans have Angela Stanford coming off that big win in France is huge. But it’s our LPGA partners bring in more of that international flair for us. So, we have partners such as NEC, which is based in Japan, but they have offices here in the States. They actually have one local office out here in the Metroplex, so we really focus in on the technologies they’re bringing and try to hone it into what we can do at the tournament on sort of a local level and show the community here the advances they’re making. And then, locally, for some of the smaller companies, it’s really brand recognition, showing how they’re involved. Even within our host city of The Colony, it’s that small town nobody’s really heard of, but it’s right outside of Frisco and Plano, which is booming with many industries. So, it’s kind of letting the community see this small, little town has so much to offer. I mean, it’s top golf located there and the Nebraska Furniture Mart, and now, the LPGA has a home there and a great course in Old American. So, we’re kind of branching them out and being able to show the world what they have to offer.
Kathy C.: Wow. It sounds like it touches on so many levels, and the community gets involved, and they get the exposure. That’s fantastic.
Kristy Nutt: It’s great to see small communities get involved and really just embrace an event when it comes to town.
Kathy C.: Let’s talk a little bit about social media. It’s such a big, influential tool. How has that affected your marketing strategies?
Kristy Nutt: Oh, social media. It’s good, and it’s bad. I mean, obviously the opportunities it creates in just the demographics and the people you can reach through it. I mean, I’m probably … I’m an old soul when it comes to our group running our events. I have much younger coworkers with me that are definitely doing the Twitter and the Instagram, and they have thousands of followers, and I have five. But then, I look to Facebook, which is more I guess the traditional one if you’re looking at it right now for social media. But just the advances they’ve made there and the advertising you can do, and how you can focus in on specific demographics and target your ads and your promotions to them.
We can target our golf fans over here, but then we can target to the families and kids that are looking for female role models or just to get involved in golf for the first time. So, it’s nice that we have those opportunities within social media, whereas you didn’t really have that before, and the traditional outlets of the newspaper is only a number of people are going to read a newspaper. You can’t guarantee a 10-year-old is going to pick up a newspaper to read the sports section or the lifestyle section, but you know he’s going to go on Facebook or Twitter.
Kathy C.: Right. So, I think that the social media really adds another layer of exposure and exposes new people to the game of golf because you’re right. The newspaper is going to reach the avid golfer, the 50-plus, 60-plus golfer that’s going to watch anyways. I think the social media … And we found that working with the Kia Classic here in San Diego that we’re able to use some filtering and some layering, and you mentioned a couple of them. We could reach out to families. We could reach out to people that are golfers or just the general public that’s looking for something interesting to do, so social media’s a great tool for that.
Kristy Nutt: Oh, exactly. I mean, and you can showcase like you said. You can reach fans that you’ve never known you were going to have and show them what these women are doing out on the golf course. It’s, yeah, they may not be driving it 400 yards, and they may not have the swarm of crowds like Tiger had on 18 at the championship. But just the down to earth, family-friendly feeling that you get when you go to an LPGA event is incredible. Being able to share those stories and what they do on social media is just another way we can now touch a different demographic.
Kathy C.: It’s really interesting to see a lot of the players have accounts on Twitter and Facebook, and they share their workouts. They share getting ready for the tournaments, so I’m sure that adds a lot of exposure, too.
Kristy Nutt: Oh, yeah. They make us all feel bad with what they do workout wise, but in that is I think the LPGA players were some of the first professional athletes that really embraced social media. I think the LPGA as a whole with Commissioner Mike Whan and their social media team and creative team really embraced it as well, which you now see all the other leagues starting to do that. But our players, I think, are some of the best at social media, and they truly engage with their fans. They don’t have to deal with a lot the bad news press and things like that. They’re just engaging at a human level, which is fun.
Kathy C.: That’s such a great way to put it. “Engaging at a human level,” and I think if we think of it as marketers, too, it helps our job because they’re really helping to market and advertise the event as well.
Kristy Nutt: Yeah, and that’s been one of the nice things with them being so proactive on social media is we can now look to them to help showcase our partners even more. As when they come to our event because we know they’re going to be Tweeting and posting pictures about Volunteers of America, about NEC, about The Colony itself, so it’s fun for them. Week in, week out, they’re going to a new place. Yet, for that week only, they can really make our partners feel like the center of the universe.
Kathy C.: The center of the universe, that’s great, and they expose us to all these new places, too. The places they travel to are so engaging.
Kristy Nutt: It’s incredible. I couldn’t be on as many flights and planes as they are but, I mean, it’s just the sights they get to see, and just the different people they get to come in contact with.
Kathy C.: It is amazing.
Kristy Nutt: Yeah.
Kathy C.: So, Kristy, what are you seeing are some of the best ways for brands you’re working with to get noticed?
Kristy Nutt: I think from what I’ve seen, kind of what I relate to as well, is like I said that human level. Being able to show how they’re tying into the community, and how they’re making an impact locally, globally, however you kind of want to look at it. But I think it’s kind of those human-interest stories that I think are starting to get more play and are being told a lot more, which is good. You want to see that a brand has kind of that element to it, and that it understands and cares about what consumers are going through and living through and that they’re adapting for it. So, I think kind of-
Kathy C.: Do you have an example for us of maybe a human-interest story that you have seen really impact the branding?
Kristy Nutt: I think, I mean if you look at there’s a few obviously. There’s a few brands I follow but not on that sort of a global sense, but obviously, with my connection to Volunteers of America, I follow them and the work they’re doing. Obviously, we just had Hurricane Florence that went through and devastated a lot of the East Coast, but even last year the hurricanes that went through there and then Puerto Rico, the devastation they dealt with, VOA was boots on the ground. They had offices there. They sent people down there to help, whether it was helping with electricity or just handing out water, so it’s nice being able to see the good they’re doing when the unexpected happens, which you almost want to see that happen. You want to see human nature kind of take over where, “All right. I might be busy in my life, but I’m going to drop everything and go help these people because they just lost everything.” So, I think Volunteers of America is one that I kind of follow and look at just to see what they’re doing in the world and helping.
Kathy C.: That’s a great example. Thanks. Any other brands that you’re following that you think we can learn some lessons from?
Kristy Nutt: Sill ones I follow for more personal reasons. I’ve gotten into Orangetheory Fitness-
Kathy C.: Sure.
Kristy Nutt: … Just because I need it. I need it for myself, but I love the kind of brand they encompass. It’s not only you’re not getting just a workout. You’re getting an overall community feel, and you just feel great coming out of it. It’s, “We’re all in this together, but only you can make the change you need to be.” So, it’s kind of putting responsibility back on me. It’s like, “You’re the one eating the doughnuts, Kristy. You need to put them down, and you need to do something about it.”
And then, overall the LPGA is one I always kind of follow and for the reasons I mentioned earlier. It’s just that fine, family environment, just the work and the inspiration they give for women athletes and just women in the sports industry. I mean, it’s just something I look up to, and I hope we start to see more and more of it. I hope media starts to catch up more that these women in sports have a lot to offer, who show a lot just as much as the men, but let’s give them that kind of day and inspire a whole new generation.
Kathy C.: I think those are some wonderful examples and not only a workout but a workout community and not only athletes but inspirational women, and this is all what I like to put under the umbrella of good news. I think we need a lot more good news out there because there’s so many great people doing great things, and so I like that these brands are highlighting that.
Kristy Nutt: Yes. It’s good news, good vibes, good stories, all good.
Kathy C.: Kristy, let’s talk a little bit about your personal brand. Can you describe that for us?
Kristy Nutt: No. I’ve been dreading this question. I won’t lie. This is like, “My brand? I don’t know what that is,” but I have a feeling. I’m a new mom, so I think my brand has changed significantly. So, right now, I mean it’s really it’s just making sure I’m a good mom, and I’m putting things out in the world that I hope my kid encompasses as they grow up. I don’t know. I guess doing good and making sure I can more personally looking at myself and going, “I’m raising a good kid,” but then also being able to work. Not necessarily to prove it to everyone else that oh, I can be a mom and work, but more to myself that I can have that balance and be happy doing it and be successful, which is kind of what I look at now. I kind of let the little stuff go, and there’s just more important things in the world. So, I kind of have been focusing on that recently.
Kathy C.: It sounds a little bit like your definition of success is evolving now that you’re a new mom.
Kristy Nutt: Yes, and I think that’s anyone’s. I mean you always have to have some evolvement to be successful as if you just keep doing the same old thing, you’re eventually going to get passed by. Look at social media and that technology. It’s just ever changing, so you always kind of have to evolve and just stick to who you truly are. It’s working hard and doing what is right.
Kathy C.: And I think that that probably reflects on your work brand, too, that you bring some of that new direction to what you’re doing in your work.
Kristy Nutt: I try. It’s definitely a fresh perspective I can bring from the parenting side to it, and that’s one thing I try to emulate when I go to work is we’re here to work. Let’s do our job. Let’s do it well, but then know this isn’t the only thing in life. There’s a bigger picture out there. Make sure you’re enjoying it. Put your heart and soul into it, but know you have a family. You have friends that you can also bring into it and share in all of it.
Kathy C.: I think that’s a great lesson. Thanks for sharing that. Kristy, as a leader in the front of a large international organization, what obstacles and challenges are you addressing this year, and what advice do you have for our listeners?
Kristy Nutt: I would love to say, like I said, we’re a small team here in Dallas. Octagon, overall, I’m sure has many challenges and obstacles they are facing, but we’re definitely more honed into what’s going on with our events. We’ve had a few doozies come our way these past few months. We’ll have a date change coming up that’ll impact us significantly but in a good way, so it’s forcing us to kind of take a step back and look at our events, and what’s really true to its core? What does our event represent outside of the LPGA and these women locally in the community, what do we represent? So, we’ve been able to really look at that and examine who we are, and we know, “All right. Our base at the heart of it is we’re family events. We’re not the college student, rip-roaring, screaming, having a good time, drinking all over the place.”
We have elements that can support that, but ultimately, we’re family events. We want to bring kids out. We want them to see not only what these women are doing, but what our partners are doing and to hopefully inspire them because we really have been able to examine that. We now are working on our marketing plan going forward over the next year to hone in on that and make sure our grassroots efforts are targeting just that. How can we bring in the community more and show them we’re in this with you? We’re all in this together. Let’s get it done, have a great event, and make it an event every year that you want to come back to and bring your friends in. And, yep, we’ll still have the Beer Garden where people can drink but know your kids are going to be safe, too. We’re going to have some kid-friendly activities.
Kathy C.: You bring such a positive attitude to your work, and then you’re explaining what happens when there’s a challenge. And there’s always challenges in life and in work, in what we do, so it sounds like when they throw you a doozy like they want to change the date of something. That’s pretty huge for a tournament, so it sounds to me like you use that opportunity to regroup, rebrand, and say, “Okay. Let’s get back to our core. What are we doing?” And bring to the forefront the most important things, so that’s what a challenge can do.
Kristy Nutt: It’s all how you kind of approach the challenge. As you look at it, you’re either defeated by it, or you kind of go, “All right. Deep breath. I think we got this. Let’s just do this. Let’s go. Let’s do it.”
Kathy C.: I’d like to hear a little bit maybe if you have a personal learning experience that you could share with us, maybe a time or a situation in your career where you faced a professional obstacle. We’re talking about challenges, and I think that we can learn from other professionals in how they handle things and obstacles, and how you overcame it.
Kristy Nutt: How long’s the show? Like you said, there’s challenges everywhere. When I was thinking about this question that you’d sent over, one thing came to mind, and it was being sort of self-aware. Knowing your own worth is kind of an obstacle that came up in my life. When I was working for an event and been there I think two and half, three years already, and I started to realize, “All right. I’m kind of in the same spot I’ve been in. I haven’t really advanced, but I’m doing all the work. I’m busting my butt, and yet I feel like I’m being taken advantage of and that they know, ‘Oh. Kristy’s going to do it. She’ll stay after. She can handle it,’ and just getting dumped on.”
Part of my weakness was I never delegated. I just took it all on. It’s like, “All right. I love this. I’m going to make it right. I’ll do it right. I can do it all.” Ultimately, you can’t do it all, but I started to realize I’m worth more than just sort of being the dumping ground so to speak because I kind of had to look hard and go, “All right. Do I take the plunge and unfortunately quit and look for a new opportunity, or do I just suck it up and go, ‘Hey. This is part of life. I just got to keep getting everything thrown at me and just keep over performing and eventually, they’re going to take care of me’?”
But I quickly saw and started to realize, “No. I have to look out for myself, and if I want to advance, I need to change directions now.” So, that was one of the hardest things I ever had to do was kind of reexamine. “I’m worth more than this. I know I can be doing more than this, and I know there’s other opportunities out there I can go and get.” I don’t regret the decision at all because it ultimately led me to the LPGA and the work I’ve been doing there, so I’m happy I made the decision. But it was one of those tough decisions where you have to kind of look in and go like, “I’m better than this. I know I’m worth more. I know I can do more.” So, that was kind of an obstacle I had to face that was a new one for me.
Kathy C.: That’s a great story. Thank you for sharing that. We can learn a lot from that on facing adversity and knowing your worth. I like the way you put that, knowing your worth and saying, “Hey. I’m worth more.” And then, on the other hand, too, the delegating part is I think something that we can all learn. We’re not Superwoman, and that delegating is an option, too.
Kristy Nutt: Yeah.
Kristy Nutt: It’s never a bad thing.
Kathy C.: That’s a good lesson to learn as well. Kristy, do you have a daily habit or two that you believe contributes to your success?
Kristy Nutt: I’m sure I do. I just may not be aware of them. I think I noticed it a couple years ago. Every once in a while you draw inspiration from quotes, or if you saw a story or things like that. I’ll now look away because actually I have the quote on my wall, but it’s, “You may not be able to control every situation and its outcome, but you can control your attitude and how you deal with it.” And when I read that quote, something just clicked in me that was like, “Wow. You have been a control freak. You need to learn to let go and know that you can’t control it. You can only control how you’re reacting to it.”
Because I used to react emotionally a lot to it, so every day, I kind of do that check on myself with little things I’m doing. It’s, “all right. The situation, I can’t control that we’re changing the dates. But now, how can we look at this, and how can I help make it better and make it a good thing?” Which it ultimately is, so it’s just those little kind of mental notes I kind of do for myself. But habit wise, I wake up. I kiss my husband good morning. I kiss my baby good morning, and then we go off to work. That’s what I consciously know I’m doing, but I’m sure there’s probably unconscious ones that if you watched me for a day, you’d be like, “Oh, did you know you do this?”
Kathy C.: Well, that’s why I find it’s an interesting question because I think it allows us to reflect on, “Hey. What am I doing? What are the things that I’m doing right?” And I think successful people do have habits that they perform on a regular basis, and that’s why they’re successful. There’s an amount of discipline that goes into being successful, and I think whether you know it or not, there’s some things that you are doing.
Kristy Nutt: Yeah. I mean there’s definitely you create a routine, and that’s one thing being a new mom that I definitely have a true routine in the morning. It’s get up, do this, get on the line, and it’s when that all goes to heck that you’re like, “Oh, okay. My day’s a little helter-skelter right now. Let’s realign and come back and get it to where I need it to be.”
Kathy C.: On a regular basis throughout the day, you’re checking your emotions, and you’re saying, “How am I reacting to what’s going on?” And I think that’s really important for us to note, too, because things are going to happen, and it’s all about how we choose to react to it.
Kristy Nutt: I agree, and sometimes, and I hate bringing up the women card, but we do. We tend to wear our emotions on our sleeves, but ultimately, that can get us in trouble if we’re in a sort of male-dominated world, which the sports industry is. It’s still very much is, although a lot of women are breaking into it, which I love seeing. But you still have those little connotations of, “Oh, she’s kind of overreacting.” If I can overreact, but if I’m doing it in kind of a meaningful way, and I’m stating why like, “Yes. This is upsetting because X, Y, and Z,” and I can show reason behind my reaction, they kind of go, “Oh, okay. I get it. It’s more respectful now, and we understand it.”
Kathy C.: I think that’s kind of brilliant being able to show the reason behind the reaction because you’re right. We do have a tendency to react emotionally, and that’s okay. But there’s also a reason behind that, and if we can explain that, then perhaps we’re perceived in a different manner.
Kristy Nutt: Well, and it brings a whole new perspective to certain things. I mean, everyone has an emotional response to things. It’s how you kind of deal with that emotional response, and the situation it is. So, it’s important to kind of hone in on what you’re actually feeling and why and kind of be able to explain it, if need be. Not all of them need explanations.
Kathy C.: Right. That makes a lot of sense. Well, let’s talk about innovation. Public relations and marketing tools are evolving, and I know you’ve been around for a while. So, you’ve seen the new revelation that’s happening, and communication is changing so quickly. Do you have any favorite marketing innovations that you’re using right now?
Kristy Nutt: I would say, I mean, we kind of touched base a little bit on the social media aspect of marketing. I think that’s one that really does. It speaks to the daytime. I mean, it’s involved in everything. It’s incorporated into almost everything we do in our industry as far as the social media, but I kind of I hold on tight to the email and basic, original stuff, but I mean ultimately, nothing beats sort of that face-to-face interaction and building those relationships. For us, it’s we’re not really on a true brand side. It’s that we’re trying to help other brands get recognized, so it’s really kind of learning what’s important to them, and how we as tournament staff can help bring that message. So, when we sit down with Volunteers of America, we’re sitting down with the President and his top advisors, and we’re figuring out what they want to showcase, and what they want to brand and market at the events versus, “I think they want to do this. I mean that’s what their website says.” But it’s really actually interacting on, again, that human level and learning and hearing stories of the people that are affected by the services they do. It’s always good because I think it kind of goes back to old school, the face-to-face marketing and branding I think is kind of where it all starts.
Kathy C.: Well, that makes a lot of sense. The best innovation is the old school face-to-face.
Kristy Nutt: Everything old comes back, again, right?
Kathy C.: It is so true.
Kristy Nutt: Scary but true.
Kathy C.: Well, you shared some great advice for us today. I’m curious to know. Do you have any advice for women that want to get into sports marketing and become a leader of an organization?
Kristy Nutt: It’s like I said, “It’s a small world. It’s a family world, but it’s also a very welcoming world.” So, I think it’s starting at we have people that work in this industry that started as volunteers at events. I, myself, because I started as an intern, and it is about the people you know, which I never believed growing up. You hear it. “Oh, it’s all about who you know.” And I was like, “Please. I’ll just get a job right out of college. No problem. By a perfect stranger.” But, no. It was ultimately someone I knew, knew I had a good work ethic, knew I worked hard, and said, “Hey. I want you to come work with me.” So, I think it’s just building your own little network and never sort of don’t judge a book by its cover, but never turn anyone away. Don’t miss opportunities to go on a podcast even though you’re terrified, and you don’t know if you’ll contribute anything worthwhile. Just do it because you never know what’s going to come of it, so kind of embrace it when you’re young and don’t be afraid to talk to adults because you never know what’s going to happen with it but just sort of reach out. Someone knows someone there. We’re always looking for interns or trainees. There’s always opportunities to get involved around like I said the volunteer level, so you just kind of got to work your way in and do your job and work hard. You will get noticed. It’s very easy to notice those that want to be in this business and that are going to work hard for it. And then, it’s a no-brainer to say, “We’re keeping you. We want you to move on up.”
Kathy C.: I think that’s a great advice. Once you actually get in, you have to work hard, and I think it’s interesting the way you say that it’s all about who you know. That’s an old phrase that we’ve heard forever, and it’s kind of the reason I wanted to start this podcast is because it’s so hard to network when you’re busy, and you’re working. And it’s hard to have time to talk to people like you, so thank you so much for coming on the show. You have definitely contributed. You’ve been a wonderful guest, and we’ve learned many lessons from you. I think it’s great because it gives us a chance to hear lessons from other professionals that we might not be able to have a chance to do because like I said, we’re all busy. So, I think it is about who you know, and we’re glad that we know you now. So, thank you so much.
Kristy Nutt: No, and I think I just want to add to that piece. When you’re working with people whether they’re above you or below you, take your time to really get to know them. Because you’re going to learn something from them, and you’re hopefully going to be able to teach them something. That in itself helps you advance as well and kind of get involved. So, it’s more along the mentoring side of things, but not a true, “I’m a mentor.” Will you be my mentor, Kathy? It’s not traditional sense, but it’s acknowledging the people you work with and getting to know them, and you sort of build that camaraderie and that family, which is ultimately, I think, what we all kind of want to be a part of in the work we do.
Kathy C.: All right. Mentoring’s a great subject. You bring that up. Are there any sort of lessons that you’ve learned through mentoring opportunities that you feel have helped you become the successful person you are today?
Kristy Nutt: I think it’s just recognizing greatness, a good work ethic in people you’re working with and kind of emulating what they’re doing but making it your own. I had some great unofficial mentors during my time in the past dozen years I’ve been in this industry. Some of them don’t even know it, and others, I’ve told like, “You’ve influenced me.” Women I’ve worked with that have been tournament directors that made me realize, “I can do this. I can command a group of people, and I can manage an event on a whole.” Where when I started in the business, it was all men. All I saw was men, so it was good to see some women in those power positions that made it and were successful. So, it kind of inspired me. And then, I can turn around, and I can inspire people that work under me. When I have an intern, I don’t try to treat them like, “Oh, you work for me. You’re going to do what I say.” It’s more, “Hey. We’re all in this together. If you’re not successful, I’m not doing my job, so what do I need to do to help you?” So, it’s kind of that returning the favor.
Kathy C.: I think that’s a good way to explain mentoring because it’s about the inspiration that you get from somebody else, and it’s also about the inspiration that you pass down.
Kristy Nutt: I agree.
Kathy C.: Well, Kristy, we’re wrapping this up, and I’m just wondering if … Do you have any marketing resources, any books or podcasts that you could recommend to our listeners?
Kristy Nutt: I don’t know. I haven’t been compensated for my opinions yet. No, but I actually, one of my colleagues, [Fa 00:32:40], had just read, I actually have it right here on my desk, Emotional Intelligence 2.0. So, she recommended it to me and my coworkers. I’m trying to read it, and I have read sort of the strength finder one years back. So, it’s books like this that you can kind of … They make you think about what you’re doing and how you’re doing things versus just telling you, “Go do this. Go do that.” It’s more they ask you questions, and you have to actually go, “You know what? This is I do this. How do I fix that, or how do I make sure I’m being more assertive or delegating when I need to be?” So, it’s fun kind of having these little books that I read, and obviously, your podcast, getting to hear stories from everyone else. And I mean you’re golfing prowess now.
Kathy C.: Thanks for sharing that, and I think what you’re mentioning in those books, it’s all about continued learning, and I think that’s so important. Asking yourself those kinds of questions can really help you continue to grow and excel and do well in home and business.
Kristy Nutt: Yeah. Exactly.
Kathy C.: Kristy, thank you so much for joining us. It was wonderful talking to you and have a great day.
Kristy Nutt: All right, Kathy. Thanks for having me, and I look forward to doing it again maybe.
Kathy C.: All right. Thanks.
Kristy Nutt: Thanks.
Kathy C.: Everybody, be sure to listen to the podcast and go up to iTunes or Stitcher and leave a comment, too. Tell us if you like it. We’d like to hear from you. Thanks.