President and Founder, Kathy Cunningham, was among the presenters in this week’s Podcast Palooza. She discussed her favorite points from Amy Porterfield’s: Online Marketing Made Easy Podcast, Ep. 223 How to Start Earning Affiliate Money with Pat Flynn. This episode discusses the process of earning a commission by promoting another person or another company’s product.
The great thing about affiliate marketing is that if you use and believe in a product or service, and have a platform that reaches an audience, you can share that knowledge and connect to other audiences naturally. Pat Flynn has earned three million dollars through affiliate marketing commissions since he started this business! He knows his stuff!
5 KEY TAKEAWAYS FROM THIS EPISODE:
1. Pat’s top tips on how to be successful in affiliate marketing:
· Be authentic. Don’t be an affiliate for a product in which you don’t believe.
· Treat the product you are promoting as if it were your own. Tell your audience why you love it, how it has helped you, and how it can help them.
2. Two types of affiliate marketing to consider:
· PASSIVE: Simply put links to products on your website.
· ACTIVE: Do a special webinar, create an endorsement video, or give a special bonus.
3. Be up front!
Being transparent with your audience, also protects you legally.
4. Pat’s #1 marketing trick
Create a demo video!
5. Top mistakes to avoid in affiliate marketing:
Promoting the wrong product. Make sure you are promoting relevant products that you have experience with and that WILL help your audience.
Not pushing hard enough. Of course, you don’t want to be annoying or too pushy. However, when you know you’ve got a product that will solve that person’s problem or help them to achieve a certain goal they have, then you can and should push harder.
Exploring topics like this, at Advanced Marketing Strategies, help to expand our minds and look at digital opportunities through another lens. It is always good to hear about how the internet is being used by different types of people and how we might apply these techniques to the bigger companies. We are always looking out for affiliates that might be a good fit for our clients. Naturally connecting to other strong brands is a great way to gain an audience!
CHECK OUT THE AFFILIATE MARKETING we did with Shari Fitzpatrick, founder of Shari’s Berries, Speaker, Author and the CEO of Berried In Chocolate. LINK HERE
Looking for strategies regarding affiliate marketing for YOUR brand, hit us up today for a FREE CONSULTATION at AM-Strategies.com!
At AMS, we have a weekly tradition: Podcast Palooza. Once a week, we all gather in our conference room and listen to a few of our colleagues present on podcast episodes. They share their reactions and takeaways from their podcast of choice and offer ideas on how it can be applied to our clients and our own company. It’s a small part of the week, but one that consolidates our internal brand as a company that participates in wider conversations, and that listens to the ideas of its employees.
We are always on the lookout for innovative, charismatic thinkers, so send your podcast recommendations our way!
Listen to the entire Amy Porterfield Online Marketing Made Easy Podcast here!