•Media Buying For Large Local Retail Brands, Katie Shares Her Real-World Examples•
Lessons you will learn from this podcast:
- How to build and nurture a personal network for support, guidance, and success
- Understanding the puzzle of media and the fast pace of retail marketing
- Integrated media OTT, cable, in-app, Hulu, Roku, Smart TV, broadcast media
- How to compare digital media options and choose the right mix for your brand
- Refining your leadership style and learning when to speak up and when to take your opinion off line for better impact
- How to identify the right influencer marketing strategy for your brand
- How to take your take your mom & pop social media to the next level
- How brands are using the second-screen marketing opportunities to reach Omnichannel shoppers
- Why building a marketing plan is like constructing a house, if you do it right
- How technology is changing the analytics behind media buying
Congratulations you joined the showrunner marketing podcast a network accomplished business woman who are running the show here Gil part of the inspiration and the inside information you need totake your marketing strategies to the next level bringing her thirst for continued learning and her 25 years of experience as founder and president of ad agency Advanced Marketing Strategies here’syour host Kathy Cunningham.
Hire the money it’s Kathy and today we’re networking with Katie Rosenthal She’s the marketing manager at Jerome’s furniture Katie is a results driven marketing professional with over 15 years ofexperience in marketing advertising and media industries Katie’s town slightly Negotiation Project management strategy and execution of campaigns she has a knack for planning creative out of the boxpromotions that result in measurable increases in sales Katie’s gained media and marketing experience working at Comic-Con Media Group Cox Media and the idea agency where she also honed hercommunication skills working with senior management she internal stakeholders external partners inventors and now Katie works at Jerome’s one of the oldest and most successful family owned andoperated businesses in California where she has to put her talents and skills to work every day Jerome’s is an iconic brand seen you know with 22 stores in county Kate welcome to the show runnernetwork and I’m so excited to have you here this is going to be great thank you for coming by and I know you’re local and here in San Diego and you know working with your arms about 2 and a halfyears back it’s such an iconic brand in Cabo. Tell us I know it tell us a little bit about your background and your career in marketing and advertising forge around us were drowned I started in college as aradio station and terms.
From Seattle so on the rainy and the out sicker senator that sort of thing and I remember it was a the summer and it was kind of event we have that tense up and people just drive by for the free stuffand it was pouring down rain and if I don’t do this anymore I will be behind the scenes and so I want to see it more into promotions but rate of motions doesn’t make a lot of money so I landed a job at asmall ad agency in Seattle my boss myself and started organizing hits and from there Howard my way up and then left there and when sold radio for wow so I think to be a really good media buyermedia planner you got to have you know understand every push poll so selling radio really taught me a lot and then I had an opportunity to go back to the buying side at all and that’s I would tell me asyet all I was there about 4 months some of the post office I got offered a promotion moved to L.A. might as well so I was in L.A. for about 2 years buying general market this activity for San Diego BayYes but that’s the working at an agency like that your small piece and the wheel and so I don’t know what I was really doing was making it have a difference.
My time in L.A. and it is so I made my way to San Diego I had friends down here and I were the cox for about 2 years on the acquisition marketing teams are getting people to sign up for Cox Cable orupgrade their service and to have 3 Yorks about every 3 years so I was a fatality in the rear and my position was the one that hopped around the bunch different places and the you know it’s a reallysmall market here so to get the kind of a role that I wanted somebody had to die retirement way.
This is so accurate the person who left I. Really I have a really strong network of media people in San Diego and I called a friend about another role I was applying for and she said you know drops ishiring as if you have it as a sort of a job posting but it seems to junior she said he has nobody wants your resume and I had an interview week later and I walked out there the job of the tonight Piers.Yeah I love hearing the stories of how people started that the trail that they that they weave you know just never know you never know where what you’re doing is going to reach you and even youstarted the promotions department had that stickers and then you did sales and working in an advertising agency so you kind of got a pretty well rounded look at marketing in advertising and thensettling in and buying Yeah I I love being in the house at a at a company because I could exceed the daily numbers sales numbers and foot traffic is what we’re doing working and we can pivot a lotfaster having everything in-house than at a big A to Z. It’s a big 8 as the WOULD 7 of the back to 2 weeks like no I need this done in 20 minutes and so having me and the house we have Jerome’s toget things done much faster if I can pick up the phone and tech somebody and we get it done right away and that’s so important in retail a lot of our clients are retail so you’ve got to make decisions andpivots daily yet little you’ve got to react to what’s going on will be as I said they were I would have done that yet a progress and if you want to do it OK I’ll go.
There but that is where I get to get a task and then I you know something else comes up and then I start to work on is that actually James R. my. Goodness I don’t do that yet so I don’t get every meanwe’re looking at sales numbers hourly for all the stores so I know exactly what’s happening and it’s actually set your back in such a good education because you’re working sometimes in stations and hegot background in agencies and now you’re on the client side and that’s just all a just a different side of the puzzle to be nice as it is that is it actually was a puzzle so I think I have a really good viewpoint. Of how the puzzle works because I know what my constraints are my end and I also know from being in sales what myself my sellers and strengths are so I’m writing these and somebody presentsomething to me I just don’t post radio silence tell you yes or no right away because I know that that person has a manager who has a manager who has a you know B.P. You know what’s happeningwhat’s happening what’s happening asking them so being able to tell me yes or no right away allows them to do their job better and I really look at what we have with our be the A partners as truepartnerships like I want to tell you good and bad and here’s the you know every aspect of it because if I if my sellers are doing what they do right then I’m doing what I view right which means reachingthe right demographic the right messaging people going to store buy furniture sales go up by Marquis budget grows so it really is a true partnership and you can really see the fruits of your efforts youcan see every day exactly as we’re going to not exactly at your own system a company they have 22 stores I believe in county and almost 900 people now yeah now so tell us what’s a typical day likeas the marketing manager of just as every day right now it’s very quiet because I don’t much you want buys done some and enjoy the quiet that is before the calm before I start working into 2 but whenI’m working you know what I mean they know the meaning of what I’m doing I’m working on by I’m working on different you know one off projects I have a lot of things internally going on so we do a lot ofthings a sports team so right for the beginning of the season I’m racing to get everything done get our website updated get all the great creative done pushing my internal creative teams to get that doneand making sure then that I get the times I get off a sports team they approve it we give up on the website so during that a lot of a lot of lunches and dinners and happy hours because a lot is so much ofwhat we do is this is a relationship business and it’s a handshake business so having those relationships when you have. I have good relationships with folks they’re going to work harder for us andthey’re going to you know you enjoy working with you know I enjoy these people have become not just late work colleagues that these are my friends now so that’s a big part of it too is the there’s thatsocial aspect but it’s social that does good for the business. So what is the lead to work for a successful family in operating a company like to mountains. It’s fantastic it’s a great company the familyvalues of working for the our family comes through in every aspect of the company Cherry still really involved the point see him 2 or 3 times the money from the office and his 3 adult children now are onthe executive team so I work for his son Jim who’s the executive vice president marketing and there are a fantastic family who take care of their employees like family is a really unique situation a reallyis I mean people you know if you talk about something going in and there is a I’ve never worked anywhere and there were there were there I mean I’ve had some you know personal things going on he’sIt takes time I got you back I cover you know I took care of whatever I needed during a really tough time of my life and I think in another place employment I would not have the flexibility that allowed meto grieve through what was going through you know really like they’ve him over and over thank you for being the most likely we’ve all been there it’s weird because there’s 9 are people that it still feelslike a small family over 100 percent company 100 percent so let’s talk a little bit about media planning what he sees the most significant challenge or misconception regarding media planning buying Ithink my greatest challenge right now is carrying out how to integrate.
And Digital into a traditional media plan that’s I’m really struggling with and how to compare you’re comparing apples to oranges and so how to look at it and be able to evaluate ot T. compared tobroadcast television ads are very very different but they’re very very same. Yes So over the top ot T. tell us a little bit more about that for our listeners that might not be smarter siller me out at the SOfriends I don’t have cable at my house I have an antenna I want to watch local news and I do everything else I have absolute i Phone so I have pay for Hulu and then I have a cable log of somebody thatI’d trade at the black market but at the end so I have all the apps for all my phone for all of the up Bravo T.L.C. And so I watch those and I come past them to my T.V. where other people have Rokuboxes or smart T.V.’s of the apps R.T. and that and then through their i’ll see ads watching those I guess on the man videos of what you know my real housewives that sort of thing and I’ll see ads on myT.V. and that’s so really what I see right now is a lot of national buys so but knowing that as Jerome’s we’re looking at looking at adults $25.00 to $34.00 and I just did a bunch of research and they’re notwatching broadcast television so what are they watching they’re watching Hulu and they’re watching ot they’re consuming their media differently than how people $55.00 plus consume their media mymom buried her i Phone so a so it’s really interesting understanding that landscape as it’s ever changing and as soon as I try to sit as I feel like I get comfortable that something’s and changes happenso it’s staying on top of the curve of how people consume their media yet has just changing so rapidly and what I think is interesting that he said is that the commercial scene you are seeing are aremainly national and that’s one of the trends that we find is when this new media comes available it starts on the national level for the money yet and then they sort of set a minimum that you have tospend and that was the same with pen Dora and so it starts to come down to the local level and then you’re ready to hop on it in and buy locally you know that’s my number one challenge right now iswrapping my head around and how to compare O.T.C. to who and how to compare those to broadcast where Bill. But I mean I guess on a C.P.M. level Right right and the cost $1000.00 is the way thatyou can really say you can you can look at it across the board and say What am I paying for 1000 over the top through the app through the apple and through bribes and look at the price and see whichof those efficient right and then you also have to talk about what kinds of people are watching those because we mentioned 2 less is that it’s different depending on the age group you know so there’s alot that’s what goes into a live lab once there was somebody over time a.
Versus an exchange versus going proprietary as a human one shell this was some pictures go back a few.
Yeah that’s another media to win you know over the top you know that 1st comes out you have to go through somebody else who does the buying and then now the programming is starting where youcan actually buy yourself yet your hands in there and I know that’s some of the things that really you know as well as you know it’s a challenge you guys the on your toes definitely doesn’t have theabout social the HAL has that she has to your media plans and what you’re doing social media social media has become free with talk to people if you have the followers you have to provide the contentand Jerome’s this year one of our key initiatives for Mark me has been social media so we have we’re doing internally and you could tell it looks like Mom and Pop I mean it’s me taking a picture ofsomething I’m not a graphic artist and that it’s not my forte I can write copy till the cows come home but I don’t know the best time to pose like that there is there is only so much began with what I can doin my work day so we ended up hiring an agency that came in they have access to all of our we should all of our photography and video in whole and suit in in-house and so they have access to all thatso then they’ll work with our buyers to say look what are the trending items right now and then the post on social and there for top coming from our photographers it’s beautiful photography versus megoing up there 6 you know 8 months ago my iphone and. Bigger picture so we’ve also started with influencers that’s been really interesting so finding the right people who are already posting abouthome furnishing and living and family and the color he got. The tellers of Jerome’s and then finding influencers who kind of embody those and working with them so we’ve done a couple of those havebeen successful that’s a really exciting you know those one influencer that my sister told me about I don’t talk about it work they kind of brushed me off and I was like no you guys were really a look ather she lives in Temecula she’s got like 50000 followers and then I get this make sense and she now has a table she posts about Jerome’s all the time and it’s pretty cool to be like this is I would pullevery 2 years of that she’s got this gig because you know I’m the one a founder so does looking for the right influencer but she posts a lot about family and her kids and some a lot of our brand newgerms couch and tags us in it all the time so it’s cool to see and that’s to be really creative to social Yes the social media is just blowing up as well so yeah it sounds like you have a unique advantagebecause you guys do a lot of your video your house and that’s huge because social media you need doesn’t it is unique and nice to be professional Yes And so it sounds like you got that handled yesthat’s that’s a great I mean that’s that was challenge number one yell us as social media was I’m not a videographer we have a person’s So we need to start taking what our videographer in-house areusing and repurpose that for social but how to put the social spin on it because what goes on our home page a You Tube channel is much different calm voice than what goes on ours Instagram andFacebook right yeah yeah and repurpose is a great workout as you start a shoot for the commercial and shoot for this and see for that but you have a lot of content Yeah and which is and then wethought it was that we can post stuff all the time so I had for instance what I work on it all send our social team an email arm and belay hey we have this event going on at the store here’s some imagesand. And of brief Poppy points like you write it into the voice of Jerome’s and put it up if you can so I try to give them as much content as I can from my perspective and what’s on my plate and then youmention influencers I mean that is huge right now if I believe that is the most underpriced media out there right now Tony I mean you talk about a micro influencer here in San Diego that has 50000followers that is the perfect place for direct she would be more macro I think there’s even though there’s other emphasis is not just no there’s another influencer on that we’re started talk to and I thinkshe has like 7500 but something just stands they are met so that’s more micro because other girls out of smack you add she’s got also her instant heard Sam’s like 50 and then her you today 150000followers so that’s my background but looking at both of them and how we can tie Jerome’s into their everyday lives because I follow a lot of those of social media and there’s about clothing or what notlike oh I like those shoes boom purchase because I don’t want to do the shopping myself but I trust them and I like their style so I’ll buy you know mark on you know in overstock or like this rug or I likethis pair of shoes from nor some I make the notes because the implementers tell me what to buy and what Yeah a lot but I’ll buy that here and I want to do it myself something else doesn’t right sixty’sright and that makes sense of furniture to purchase furniture is that they show you that I buy stuff up over stock.
So strike that thing.
Let’s see with the Internet and social media communication rabidly changing do you have a favorite innovations what’s out there that you’re using right now or personally or through your buying We liketo look at I really want to see if what we’re doing is actually making an impact on the business because you put a buy together and just let it run so we have a tool that we’re signing up for. That will tellus if our commercials run on T.V. If that’s a dive somebody the website to look for that so that’s a new tool that’s coming on board I’m not I don’t know the name but I think it’s a great way to actually seethe analytics behind what we’re doing rather than just place a don’t ebay does even all that on the edges place the Buy let it go as my job is to make sure post it and embrace Human Target targetdemographic and I’m good to go but I’m like OK it posted but is actually doing something that’s that and so this new technology that our US are working with Makes you want will tell us is it actuallydriving people who are if we are have a commercial highly a certain piece of furniture to do searches for that piece or Jerome’s furniture and then they go that you know on the website we can look at allanalytics as actually doing so much information is available and having tips Yeah and but the hard part I think is getting through the information on how well you do it also information how do I use this toactually make a decision I struggle with that sometimes there’s so much information that I get overwhelmed yet you know for a long time the digital media in the social media is very tractable that you’retalking about broadcast you’re talking about television so these new tools there are starting to allow us to see well what exactly is going on and because we know as broadcast it’s working for forawareness and driving store traffic because when you turn it on That’s what have you but this is a home or protect as a marketing killer late is that commercial on Fox at 8 30 am drives buddy to thewebsite I want to know that fascinating yeah I think that’s still an evolving just over time of you know ot individuals of all the I think that analytics behind broadcast television are going to continue toevolve as more and more people want to see or what we do know as what we’re doing actually making a difference.
We know it is the sales of traffic go up but I want to know specifics that specifically you know the and the oh. Old adage that I know that half of my advertising is working but I just don’t know it yet whichBeth let me know that you know all advertising is good I say that a lot because you know we don’t we don’t gravitate to one of the other to digital or broadcast because it all has its place in a religiousdepends on what your budget is trying to reach and which messages but there are some that work better than others for different things so if you could just measure it you feel like you could be a lotmore efficient in making decisions there because at some point in time you know as have to maybe cut back budget or you know. For a we need to make more out of what we have so those thosegranular pieces of information can help and they just help the tweet I think make the tweaks become more effective in the fish and what you’re doing and really you want to see a spike in what we’redoing and what we’re doing so you know so something is working I want to put more money toward rights are there some brands out there that you’re following that you think are 200 really good job thatthey’re marketing right now and other Any lessons that we can learn from them the one mix that I love right now is called party beauty they have observed Gammick on these coconut oil for everythingthat you order and somebody lotions or one of their own lawyer and I was starting to serve their ads my influences I’m following are doing it from our local party started marketing because I’m starting tosee it out there and there was one night I was laying on my couch and I was reading a Buzz Feed article about 20 things via Amazon right now which is my favorite thing to because that part of the I partand this is why B. and I stop on the part of U.T. ad and I kid you not on T.V. It came up in Africa part of you know I was like all lead crap I gotta buy this right now would that work I don’t know how to gethold of the part of you to tell him that like a little he had it on my phone and I made the exact same time like OK I’ll buy the other and since then like I now love everything that they I love their productsthey love of the stamps are so that’s a newer brand that I’m really behind I think they’re marketing towards women in my demographic spot yeah you can. Actually do that you can actually make thathappen I mean when I had my health T.V. and all my files I am a lawyer OK this is a little creepy but I’m like I’m watching T.V. off my phone too is a look. At the 2nd screen.
It has everything going crazy very creepy as you go and get your whereas I get a lot of I bought a lot of it so that’s great and it’s interesting that you even noticed that they started marking. The push Ithink they started I was here probably and of October early November they’re pushing for they’re they’re ramping up and they’ve been really heavy through on Thanksgiving and Black Friday and that isevery Monday sale so do you think it’s easier for local brands like that to get into marketing their their national they’re going with National I’m a mom I’ve heard them a hot cast for a long time.
But I haven’t I mean that was watching he so as I was on that but I think for us Mahler brand there’s I mean you can’t eat the whole that 111 bite so you have to start small and I always use analogy youknow doing marking plans like building a house you build a foundation and you have all the walls and the need for the roof on and you really don’t decorate anything until the house has windows anddoor so some brands may result me right away as it will. Ease up ease of how’s your website 1st you have I don’t want to drive anybody your website if you have a really bad website so it’s it’sorganizing everything they have to do into we can do this in 3 months this is going to be a 2 year plan that we have and it takes steps to get us to the finished product he I think that kind of term thinkingis really important when you’re when you’re planning a strategy and I think what you’re telling us to is it’s not necessarily the solution social media or digital media it’s really what’s the outcome what areyou trying to achieve Yeah and then we’ll help you figure out what’s the best Me Yeah totally missed so much to do so it’s figuring out what are your goals and then how are we going to get to thosegoals Well speaking of branding Yeah let’s talk about you a little bit once you describe pressure person Brant.
Has saying at the bat. Professionally and personally I think I am happy and I think I am open and flexible and I think I am a good listener I think I also like to talk and I like to meet new people and I liketo see myself as a connector and the community and help people out because your network is I think one of the most important things your reputation and your network are really important as a to mehaving a good reputation personally professionally and really taking you know the thing on my network 182 but also taking care of my network and feeding it are very important to me I think you’re in theright business of communication so it’s. I think you landed in the parking spot it.
Is so nice to have you here thank you for being part of our network or as is great positive self I’m sharing your insights and everything on I don’t know if you’ve got an area I was glad you’re herenetworking with.
Let’s talk about a personal learning experience and maybe you can share with our listeners a time or a situation in your career when you faced a professional obstacle in how you overcame it. When Istarted at Cox I had come from the sea life and was in the weeds of the buys and I got this role that was more our agency is by out of New York and they were doing their bidding doing buys that weregood for Cox overall not so much Cox California and my job was to make sure what they were doing was good for Cox California and I came on really strong really aggressive and well as I can now Imean I was like check yourself like you need to slow down you need to relax and you need to learn when it’s OK to talk and when it’s maybe to set yourself this time because it’s a corp it’s so hard forthere I really learned a lot from that role and I think that’s really helped me in my Jerome’s role where I now know when to speak up and when to stay quiet and address something off line and 7 from abig group product that’s called 25 people so that’s been I think that was one of my biggest learning experiences was like It’s OK not to speak up all the time. Learning strength and I think I think that justcomes with experience yet you know I mean making the mistakes and learning from your mistakes Miller.
And all and that’s has to be all still it still happens today there was a while there I was like I have the disease of foot in mouth and I need to stop talking but I’ve really learned when to when it’s OK toopen up and share when it’s better to you know keep things a little more private and not show your entire am and that’s been a big learning experience for me and also I think you mentioned maybetaking that off line in expressing your opinion where sometimes you might be heard differently or you might get a different response very much as opposed to doing that in public in front of everybodyknows that and there have been time to Jerome’s were in the big marketing meetings and opinions being way sums like.
Not worth my energy right now pick your battles to something I’ve learned so it’s really important to be like it’s not worth my energy right now they’re not to listen to me let them do what they’re doing Ican bring it up and express my concern about what’s happening off line between you know inclosed or situation versus in front of the entire marketing department so there’s been times that you knowone that I think that makes me a better employee and a better leader to my team work as well I think that’s a good lesson I think a lot of that comes from listening yeah listen what’s going on and yeahtalk later Yeah well some aren’t taken all or May should because sometimes I tend to make rash judgments and then I’m like I don’t have all the information so I’m making a judgement people know morethan I do so I need to be fully educated about the subject before I jump in with my opinion that’s great a channel or not every get every day as it is a tough line.
As a leader in marketing in media what obstacles and challenges are you addressing in 2001000 What’s what’s on your plate and what advice do you have who are far listeners we. Are looking at. Wehave decided to try to reach millennium goals so we’re looking at media looking at making more work myself so I have multiple wives I have a $26.00 who have a 35 to 54 year old by and then I’m a 25to 34 year old but in that 2534 you also realize their knowledge of broadcast television so how are we going to reach them using you know to use here who are You Tube So I think continuing to educateourselves on that and try to figure out how to reach those that demographic because they may not be buying furniture now I’ll bet in the next 5 years they’ll be part of gaming furniture and we want to bethe brand that they trust that’s going to start it’s a really large obstacle and angle for us for $2008.00 he was figuring that out so we never bought that way before and I think is also educating and havinga conversation with our media partners letting them know budgets are changing and budgets are drastically changing in here’s why here’s how it’s going to benefit the business so you know againhaving the relationship of the partners and treat them as true partners to tell them here’s why we’re doing this and yes it’s going to affect your bottom line but overall it’s going to help the business whichhopefully will come back and want more money spent. And I think you guys are getting to the size where where you start to have enough of budgets and to to look at different demographics and differenttargets from in the 1st paycheck was 6 months of conversation before Jim agreed to do that unless and if we can try if it doesn’t work it doesn’t work at least we try to go back to the way it was in youknow in 2018 thank you to you but I think you want me to go try something try something different and at least you are leaving the cost to and you’re saying you know I’ve seen something out therethere’s something going on and you don’t maybe jump into it 100 percent but hey let’s just separate these demos Let’s take a look at it differently and let’s try some stuff and see if I have.
100 percent I think people consume their media differently I think if you’re you know $4555.00 in that do you know demographic you’re going to consume media much differently than 25 year old butyou’re both the care. Sure So how do I talk to both of you and make you see why you need to shop at Jerome So it’s very it’s different media consumption and it’s also different messaging Yeah and hasa company that’s been around salon you know people get set in their ways and this is the way we’ve always done it but you can’t get caught interesting you can say a business yet you can’t come inyour heels Yeah you got to be able to be B.O.O.B. both flexible months try and have it as a work it doesn’t work OK we’ll try something else you know if we can figure out the you know how to make youknow foot traffic and sales be up every single day then it will be out of a job.
With all the changes a bit.
Somebody has got to stay on top of that.
I want to hear some of your thoughts on mentoring you know that’s part of what this show is about is I feel like people we have an opportunity to mentor people that we don’t even know people that canlisten to this podcast and so I’m curious to know is there a point in your life where you are mentor and it made a difference or are you mentoring now I’d say right my current boss Jim has been mymentor I’ve learned so much from him in the last 2 and a half years before that I’ve had a couple people who have come to with the strategy questions or career advice right now he’s been my you knowbusiness abc human like what do you think being able to discuss with him and I would say that he you know if you continue to be my mentor I have a couple other people out there that I would turn toand talk about business strategy but also like professionally like where do I want to be in 5 years and I definitely have my corner work she started up she’s got a job for 7 years she used to be a frontdesk adventures as a business a nice Former Star Jones and she was at James help with anything it was like trying to help Yes I said to her she had a call out or is it she said What’s that a little is sortof there 2 years ago and now she’s like our strata expert and she’s fantastic so I think I’ve been a mentor towards her really teaching her everything that I know and try to teach her and it’s not just themedia like buying planning it’s how to have the relationships in the convert. Stations and how to write the tough e-mails because that’s the hardest part of the role so really working with her to help herdevelop those skills and it’s been really fun seeing her girlish something last week and I was like I can do it my little general your I mean are you how do you want to do. For 2 years ago you letter was afantastic Well that’s in the that’s a great example of mentoring from both sides were someone’s mentoring you and your mentoring someone else yeah you know and she was like a little about media Iwas like are OK well but it all teach everything it knows how you have flu you said be motivated you know she’s our strata expert knows how to pull reports and we said Next week I’ll look arter Lookhave you don’t actually go yes I look like that should we we we are so in tune with each other it’s it’s fantastic I mean to have somebody like that she’s my right arm as it makes work really fun of this Ireally like her.
Well being a successful business woman as you are Jenny daily habits that you think contribute to your success anything that he do that you want to share with us my big one is I have to get up or go inthe morning if I don’t work out there was a time where I stopped working out and I was miserable people what’s wrong with you is that I’ve got to get back into it so I I get up every day about 530 and I goto spend class and come home and I love my mornings so I have a whole routine in the morning and I luckily work for a company where I don’t have to be at my desk at any certain time so I’m usuallythere are 930 the rule the rule of thumb kind of is if I’m not there right now I’m there to call me maybe I’m in a car accident but I mean they’re on I 30 but I enjoy my morning workout and then as I’mgetting ready in the morning I’m on the phone the whole time I mean my reps know if you want to get a hold of me with undivided attention call me want to do it I make up.
Like a pressure my teeth you talk and listen a but I have you know it’s like 40 minutes in the bathroom and you know if I’m not in that list no pop cast and just really taking the time and then kind of startto get like OK what I have my plate for today to kind of mentally prepare for that but working out clears my mind gets ready for the disparity for the day because there’s to me excuse that night to not doit oh my goodness I’m with you there. This question thinking you know you’ve been in the business over 15 years and you’ve done some things and tried some things is there anything in your career thatknowing what you know now you wouldn’t have gotten into.
Job in real estate doing marketing and real estate and I hated and on day one and I would’ve It wasn’t something a passion to me I think I settle out of why I you know the money the time was muchmore than I was probably making and what was sold to me was much different and the work environment is much there from the one I was used to so I jumped out at though I think I would go after jobjust because of money it’s all about I mean that’s an important factor because I don’t like what you’re doing in the like the people you’re with because you’re with them $40.00 plus hours a week so I’mnot like very picky on if I was moved to another company has the right fit they’re interviewing me I’m interviewing them as well to make sure it’s the right fit for me and that there are no vice versa did youget out of it enough time around 3 months OK I was out very quickly I write a lot of day one I want to call my own boss and back and for them I was like you can’t do that I have to go take this shall thoseI want to go back to my old job.
Good if I ask.
Are there any other do you have any other advice for women in business and how they made excel in the workplace I think my main one is you have to come to the table you have to push yourself tothe table there are many times where I don’t invite a meeting I’m with you guys and I just walk with me as a down somewhat Now I should be here and always for up to bite you also.
So there are times on that I think the main thing and also be able to voice like I want this I want to get to this help me get there and not be afraid to say what you say what you want because I think menare much more accustomed this bill again no big deal about the golf course will do this you know and they make deals and so I decided I want to take a call because people go golfing talk aboutbusiness such as the golf I am not good whatsoever but I can swing and I can drink and I tried the golf cart so it’s good and they get invited to those sort of events and you have to make sure that you’reavailable and open to those kind of conversations and one thing I’ve learned drums is how to go to Gemas a General I want to be doing X.Y.Z. and he’ll do it OK to get there and I think I’ve always beenafraid of my boss were him I don’t not at all like we have such a great relationship that I feel I can talk about anything so speaking at 61 and not being afraid and I think having I think using a podcast likethis and building in that work of strong women who you can turn to that are struggling with this at work and that you know somebody else may have been through the same situation and can share theiradvice with you is a big one that’s I think is connecting with other strong women in business and not being afraid to have a conversation and I think it’s true and it’s building your own network to say thatit’s building people that you can go and talk to and and even just listen to just hearing people their success stories and some and some of their struggles and how they work through it you know I thinkthat helps all of us thank you very much so I’m a big other big thing that we tell people to me the summer. Sun is up next friend of note I am very My mommy on try to read thank you notes I still do it tothis day like every lunch I go to every dinner it’s like thank you so much I had a great time and that makes a really big impact and people remember. Your mama.
A ready made my bot that I think you know it’s miss you but you’re right I’m on the other going to and I just it makes a it makes a big impact on people people to remember the state Yeah yeah and Ithink it’s a good exercise for us to do that to be grateful to be actual Yeah very much so to know there’s a lot of things that were lucky you know we’re lucky you know related to where we are yeah I thinkin San Diego there’s a lot of strong women in marketing and media here and that’s just human problems let’s talk you know just want to hear your story and see where the conversation flows and youbuild you know yes he will more right that’s great but you know so glad to have you on my last question a variable is do you have any any resources any books any business folks or marketing booksthat you’re reading or self-help for or any particular pod cast that you would recommend to our listeners I just read that book is called You are a bad ass Well I’ve heard I don’t know who it’s yellow I’veread out.
I don’t know many casts I was in Moorpark casts about women there with women lead the talk I discard talk written you know one called Almost 32 women and they interview all kinds of different peopleand some about my skip through and some are actually really interesting and so I like those I’m more I’m more interested in pocket about I want to hear about women and how they run their businessthat that’s fascinating him like how do you start how do you want but he tell me about your trials and tribulations so I really am really into those that this new podcast was an interview like that and it’s apositive yet to hear about people that are succeeding to hear how he did it in such a positive way to start your day by Atlas and that I go to a lot of networking events to anything with the sandy club I tryto go to those and then just really you know take care of my network here and you know I think that’s the most important thing you do is you know to start a network of people and if somebody reallyhate you want to buy your coffee I want to pick your brain like of course like I’d love to help you I would never turn that down so what is that book better.
That a while ago.
I don’t really remember OK So starting and I don’t think I laid out very devoted like 3 sentences in about what a light so I say every write it like let’s it has a great title is a great sign I don’t know what it’sabout you know that when they go but.
Not finished it but it’s all my nightstand Well it’s been great having you here anything else you want to add or and you know trying to sell it for have you say yeah yeah it was great having you herenetworking yes for sharing all your wisdom parson hopefully help somebody else gave thanks that day you know that’s our show for today our latest interview and show bouts a bit added to our showrunner Hall of Fame at the show right here marketing Pod Cast dot com dentists an episode by subscribing now to the showrunner marquee cocktails on i Tunes stitcher or Google Play and to networkmotivate and the wisdom from the top follow Advanced Marketing Strategies on Facebook Twitter Pinterest Instagram and like dead people earning and girly men Thanks for listening.