Today, the LPGA is unveiling its new brand positioning that embraces its history and pushes toward the future with a new awe-inspiring branding campaign: DRIVE ON.
About Drive On
Roberta Bowman, the LPGA’s Chief Brand and Communications Officer, unveiled the inspiration behind their new campaign homepage, “Drive On is clearly rooted in golf, but it’s a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus, and tenacity that it takes to achieve our goals. Drive On isn’t just about golf and it isn’t just about women. For girls and boys, women and men. It’s about the fire that burns inside you when you discover your passion. It’s about the motivating power of big dreams and the resolve to defy convention and stereotypes. It’s about finding the vision to see beyond what has already been done and to believe something greater is possible.”
How Advanced Marketing Strategies is Involved
AM Strategies is proud to be a small part of this great brand by working with them on the 2019 Kia Classic – playing out this month at the Aviara Golf Club in Carlsbad, California. AM Strategies Founder and CEO, Kathy Cunningham, was inspired by the bold, vocal campaign, “Being a women run agency, we have also been promoting the rise of women and girls through the business ranks with our Show Runner Marketing Podcast. We find seeing and hearing other women’s success stories, challenges and motivations can be very important in the lives of young girls, and women of all ages, in their pursuit for greatness! We congratulate the LPGA on continuing to inspire generations.”
For nearly 70 years, the LPGA has been a leader in providing opportunities for girls and women to achieve their dreams – on and off the golf course. We also think – as the LPGA new campaign states, “The time is right to celebrate that spirit of determination – that drive – within. This is the moment to shine a light on the stories of dedication, resilience and sheer grit that it takes to excel.”
CHECK OUT THE SHOW RUNNER MARKETING PODCAST HERE
CHECK OUT MORE ABOUT LPGA’S DRIVE ON HERE