Michele Marlo, Executive Creative Director
I’ve been studying neuroscience for several years now and recently it has absolutely exploded into the mainstream consciousness. Each month, I share with my team new ideas I’m learning from the neuroscience field of brain studies, researching and understanding how this affects what we do as humans.
Marketing is a tremendously stressful field. Demanding clients, high stress work environments, tight deadlines – and suddenly your brain is releasing stress hormones. Those hormones make it more difficult to regulate your behavior. Your ability to pay attention, your ability to learn and your memory are all compromised.
Excessive stress often causes us to withdraw in order to self-soothe, to try to cope, to try to slow things down and remove further stimulus since we’re already overloaded. At work and with clients slowing down might not be an option. So we have put together 3 tips to deal with stressful work environments.
1. BRING IN OTHER TEAM MEMBERS
Often times you can’t handle the stress of certain situations alone. And you don’t have to! That is what your team is there for. Rather than spend endless hours going nowhere when you are stressed and stuck – reach out and have a brainstorm session with your team. Simply talking about it may help. Or you may just need another point of view to help you crack the case… and the stress!
2. FIGHT ANGER WITH CALM
Our brains go into fight or flight mode instinctively. You may need to take a moment and walk away from a situation or problem. Calm down, or let others calm down. This is a great tool. But be sure to agree on a time to come back together to continue the discussion on better terms. Having a goal to come back to the issue helps fight the urge to blow things out of proportion.
3. MANAGING YOUR ENERGY
Energy is an important factor in stress situations. The SmartTribes Institute put together this great neuroscience-based ENERGY MANAGEMENT chart. Notice where your energy goes in times of change. We as leaders can actually affect a person’s physiology, neurotransmitter firing, and hormones released! How awesome is that responsibility?
Be sure to stay tuned for more of our AM Strategies NEUROSCIENCE SERIES in weeks to come! Or come grab a cup of coffee on us and let’s chat about it in person!