Account team member Elizabeth, was among the presenters in this week’s Podcast Palooza. She shared her favorite points from The Disruptor Series Podcast’s episode: “Kerry Z Feuerman is Going to ‘Disrupt Your Next Presentation,’” which talks about the 5 deadly sins of presenting and how you can avoid committing them.
7 KEY TAKEAWAYS FROM THIS EPISODE:
1. Sin #1: Blurting
- This is leaping into presenting with no preamble. Instead, start off by presenting how you approached the problem at hand.
- This helps to position your idea as a solution to the problem as opposed to, “here’s an idea”.
- Build cumulative impact with the other people you’re presenting with.
- Mention what they talked about before, or what the next person is going to go into.
- This shows that you’re looking to solve the business problem “holistically”.
2. Sin #2: Ad Whispering
- This focuses on stage presence – you have to perform when it’s your turn to present.
- Don’t speak too quietly.
- Don’t stare off at imaginary objects or your shoes — this comes off as you searching for the right thing to say and does not build trust with your audience.
- Trust is especially crucial when clients are on the fence about an idea.
- Instead, connect with your audience by maintaining eye-contact.
- And don’t just make eye-contact with the big boss – include everyone!
3. Sin #3 Wanderlust
- This is not being focused or clear in your communication.
- Don’t jump around from idea to idea; it’s hard for your audience to follow your train of thought.
- The work will not sell itself, you need to ask yourself: “what does this person need to hear in order to become a believer?”
- “Clients don’t want to be sold, they want to be seduced” – Kerry Z Feuerman
4. Sin #4: Telepathy
- Don’t assume that the client knows the work as well as you do!
- They’re seeing this info for the first time.
- Back them up, and walk them through.
- “Every presentation should educate, inform & entertain!” – Steve Jobs
- Communicate well. You need to connect the dots for clients – they are not mind readers
- Give them time to register ideas; like a good comedian leaving time for people to laugh.
5. Sin #5: Impalement
- This refers to the uncomfortable experience of fighting so hard for an idea, but not registering the client’s feedback or negative reaction.
- Presenting should be a two-way street.
- Present but also take in reactions.
- Ask if they’re following.
- Always read the room!
6. BONUS – Avoid Atrophy
- Presentation skills are a muscle.
- If not they’re not used, they will diminish.
- You will revert to your old ways.
- Always be in presentation mode.
- Even when you present day-to-day items to team internally.
- Don’t let your skills atrophy.
7. Most important tip:
Be YOURSELF and be confident!
The Disruptor Series is hosted by Rob Schwartz, CEO of TBWA ChiatDay NY.
If you want help creating engaging, relationship building content for YOUR brand, reach out to us today for a FREE CONSULTATION at www.am-strategies.com!
At AMS, we have a weekly tradition: Podcast Palooza. Once a week, we all gather in our conference room and listen to a few of our colleagues present on podcast episodes. They share their reactions and takeaways from their podcast of choice and offer ideas on how it can be applied to our clients and our own company. It’s a small part of the week, but one that consolidates our internal brand as a company that participates in wider conversations, and that listens to the ideas of its employees.
We are always on the lookout for innovative, charismatic thinkers, so send your podcast recommendations our way!