Marketing Intern Roberto Escobedo was among the presenters at a recent AMS Podcast Palooza. He spoke about what he learned from listening to episode 1242 of the $100 MBA Podcast. Here’s a Playback of some of the learning:
Save Your Ideas!
Creativity is fleeting. Try to force yourself to be creative, and suddenly you can’t come up with any ideas; in fact, it seems that creativity usually appears out of thin air when you least expect it.
This is why it is important to keep track of your ideas. You should keep a rolodex of them at your disposal — or what host Omar Zenhom calls: a brain dump file. This is meant to be a file that is made up of all types of thoughts and ideas, big or small, smart or dull, that you will be able to draw inspiration from in the future.
Creating a ‘brain dump’ file is the first step towards easily generating more creative ideas for your content. Instead of scrambling around looking at old sticky notes, trying to remember a billboard you saw, or perhaps digging up old bookmarks, all of your content ideas will be in one place.
Once you have your brain dump file, you may be wondering, what goes in it and where do you get ideas to jot down?
Well, this is what our presenter Roberto learned, and what he shared with us: include as many ideas that spark your interest. Don’t discriminate against your ideas too harshly, even if they don’t seem great or revolutionary. You might be able to draw inspiration from them anyway. Now, here are 5 places our presenter learned about to look for ideas:
Where To Gather Ideas For Your Content: 5 Key Takeaways
1. In your day-to-day
The most accessible and convenient way to gather ideas for your brain dump file is by paying attention to your surroundings as you go about your day. We come in contact with enough media and interact with enough people throughout our day to be able to write down at least 5 ideas.
The biggest challenge in collecting ideas this way is that too many of us wait to record our ideas for later. We think that we’ll write them down at a more convenient location, or at the end of the day, but we end up forgetting our ideas and forgetting to save them. When you come across a TV commercial, or a phrase, or you listen to something that sparks an idea, save it in your brain dump! Always be prepared, and you will be well on your way to developing a rich repository of content ideas.
2. Your business challenges
Take note of your business challenges and how you are planning on addressing them. These notes can become content that explore your challenges from different angles. You could write blog articles detailing your challenges and your thought process on solving for specific issues. Or, you could make video tutorials for problems you have already solved that will help others with the same issue you once had. You can even create content that asks your followers or customers for help. An example would be a post where you outline your challenge to your audience and then ask for their help to reach your goal.
3. Facebook groups
Facebook groups might sound like a strange place to look, but really these communities provide a lot of insight and ideas on different subjects. Many times, group members want to delve deeper into areas of interest or have specific questions that they want answers to. That’s where you come in and look. You can write down ideas in your brain dump file on how to address the issues they’re having, or go in-depth on a conversation they started and really explore its significance. The possibilities here are many, and you can get very creative with what you find.
4. Amazon book reviews
Next, is Amazon book reviews. Say you are creating content for a specific subject, like marketing to Gen Z-ers, or taking care of succulents. You navigate to Amazon book reviews and look at 3 to 4 star reviews on books about your subject and gather ideas for your brain dump file there. Reviews like these will usually include what people liked about the book, what they didn’t like, and what they would have liked more of. You can write down ideas about the content people liked and want more of, and create that content yourself in the future. You can go so far as to note ideas on how to take content people didn’t like, and turn it into something they might appreciate.
Finding ideas for your content can be easy if you enjoy podcasts. Nowadays there are a plethora of podcasts available that are all about creativity, or business, or whatever subject that might interest you. It’s a good idea to listen to a variety of podcasts and take notes while doing so. Write down anything that catches your attention or that you think you could create content about. This is a good way to search for ideas, listen to your favorite podcasts, and retain the information you just listened to (3 birds with one stone!).
6. Following AMS Podcast Palooza Playback!
There you have it — five places to look for ideas to fill your brain dump file. Most importantly, however, we all learned that you need to create a brain dump file to begin with. You need to make it an easily accessible file where you’ll be able to save words, images, files, links, etc. That brain dump file will serve as a repository of ideas that you can use or transform into new and better ideas.
Listen to all episodes of the $100 MBA podcast with host Omar Zenhom here.
At AMS, we have a weekly tradition: Podcast Palooza. Once a week, we all gather in our conference room and listen to a few of our colleagues present on podcast episodes. They share their reactions and takeaways from their podcast of choice and offer ideas on how it can be applied to our clients and our own company. It’s a small part of the week, but one that consolidates our internal brand as a company that participates in wider conversations, and that listens to the ideas of its employees.
If you are having trouble creating content for your business or service reach out to us for a free consultation. Content marketing can be difficult — let us help you come up with content!
We are always on the lookout for innovative, charismatic thinkers, so send your podcast recommendations our way!