Snapchat might be one of those platforms you haven’t tapped into yet because you think it’s not cost effective. Well think again! Snapchat can actually be one of the MOST cost effective ways to increase your brand awareness and reach a younger audience. Not convinced? Check out the numbers:
· 100 million active daily users
· 10 billion daily video views
· 65 percent of 18-24 year olds use the app
· Revenue target of $300 million in 2016
BRANDING BONUS BUYS!
So how do you tap into this growing market? GEOFILTERS! It is a great addition to your company’s viral marketing campaign. The cost per impression is insanely cheap compared to YouTube and other outlets — so cheap that even small businesses can afford it.
So how exactly does it work? Let’s say your company is hosting a party at SeaWorld. You will have lots of media attention at the event – but how do you get the social buzz going? A fun way to do that is Geofilters! For a VERY SMALL fee, you can create a template that will be positioned around pictures taken at your event. Snapchat lets you draw a geographic “virtual fence” around 40,000 square feet of your event and will post your template for an hour to promote your brand. User-generated, branded content at its best! And did we mention it’s a huge number of impressions for cheap? Plus, the filter doesn’t leave the snaps it was added to, so you have 24 hours to gain conversions.
Event marketers or anyone else trying to build brand awareness should be including Snapchat geofilters in your marketing strategy. Looking for some guidance on how to do that? We are here to help! Contact us today for a free consultation – www.am-strategies.com/contact AND GET SNAPPING!