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SOCIAL VIDEO ADS DONE RIGHT: Quick Checklist!

SOCIAL VIDEO ADS DONE RIGHT: Quick Checklist!

Video is KING! But are you doing it right? Use our handy dandy “SOCIAL VIDEO ADS DONE RIGHT” Checklist and see!  

FORMULA FOR 3 MINUTE SOCIAL VIDEO ADS

□ You have 3-6 seconds to pull the viewer in: Entertain, inform, ask questions, strike a nerve.

At the 45-second mark: Describe the avatar for the product.

At the 60-second mark: Restate problem: delve deeper into the pain point

At the 1:30 mark: Propose a solution.

At the 2:00 mark: Show how that solution can be obtained.

□ Work in testimonials Actual proof

□ Encourage subscription to channel.

□ Call to action.

□ End with a picture in picture tag that again encourages the link to be clicked.

FORMULA FOR SHORTER SOCIAL VIDEO ADS

□ You have 6 seconds with movement/curiosity/good question to draw the viewer in.

Show the results first – then show how you got there.

□ Benefits of product for 20-30 seconds to keep attention.

Back to results – Actual proof: testimonials

□ 5 seconds of branding Call to action.

□ End with a picture in picture tag that again encourages the link to be clicked.

At AM Strategies, we have decades of experience strategizing, shooting, editing and placing video content. If you would like more information on how you can pump up YOUR brand’s video results. Give us a buzz!

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