We are excited to have Lindsay Allen back on the show. She fills us in…
Ep.34 – Building a Lasting Brand with Kathy Cunningham
•Special Episode Kathy’s Keynote Speaker Presentation for WIA on Building a Lasting Brand•
Here is a special solo-cast edition of the Show Runner Marketing Podcast featuring Kathy Cunningham’s live keynote speech at the Women in Automotive Convention. Kathy reveals the secrets to our recipe for building a lasting brand.
If you’re an owner, a manager, a leader, a product representative, or a member of a team that could use some direction on how to strengthen your entire marketing and sales efforts, this presentation will give you the simple tools you need to bring a fresh perspective to your organization and its brand position.
Learn our three-step process for defining your meaningful points of difference and releasing the power of a strong brand positioning statement onto all of your marketing and sales efforts.
Kathy Cunningham, Founder & President of Advanced Marketing Strategies
In this Show Runner Marketing Podcast you will learn:
- Why 56% of millennials say, they’d rather clean their homes than do this…
- How to avoid spending your precious resources on the wrong tactics and the wrong messages
- How manufacturers, dealers, vendors, and suppliers can differentiate their products and services to stand out in the new retail
- Why your brand is like a cow
- Which brands set themselves apart and own an entire category and even an emotion
- How to take your company essence and strategize it down to the core concepts
- How to articulate your brand promise and get your whole team on the same page
- The difference between an attribute and a benefit and why it matters
- Finding your marketing sweet spot
- How to focus your efforts on the people and the products that yield the most ROI
- Why using stories can elicit powerful empathetic responses and increase loyalty and sales
Connect With Us!
Advanced Marketing Strategies is a full service, results driven advertising agency. We help brands find their voice, target their best customers, supercharge creative, and engage the people who matter the most. We collaborate with trusted brands and companies of all sizes. Connect with us today!