•Special Episode Kathy's Keynote Speaker Presentation for WIA on Building a Lasting Brand• Here is a special solo-cast edition of the Show Runner Marketing Podcast featuring Kathy Cunningham's live keynote speech at the Women in Automotive Convention. Kathy reveals the…
By AM Strategies Founder & President, Kathy Cunningham Given the recent warped-speed changes in marketing conditions due to COVID-19, and my recent podcast discussions with Allyson Witherspoon, Vice President of Marketing for Nissan USA, I thought it was appropriate to update…
In an instant Coronavirus, COVID-19 changed our lives and in turn our shopping habits. So how can smart marketers pivot and restructure to successfully respond to dramatically altered consumer buying patterns? And how should marketing strategies evolve as social distancing…
•Special Episode COVID-19 How Nissan is Transitioning During These Uncharted Times and Making Marketing History• Allyson and I sat down for an interview in mid-March to talk about marketing, leadership, and the launch of the new Nissan Sentra. Soon after,…
THE LADIES PROFESSIONAL GOLF ASSOCIATION was one of the first sports to cancel live events in February due to the COVID-19 Pandemic. Roberta shares her insights into crisis management, marketers’ best reactions, and relationships with sponsors and athletes during a…
Bringing a 200+ store supermarket chain background and 30 years of experience in consumer retail marketing, you don’t want to miss a word Melissa shares with us about how she went from a bag girl to the senior vice president…
With over 20 years of global marketing experience, Kristan is driving change and using new technologies that solve big problems in energy, water, and other industrial processes. A rock star executive marketer and brand leader, her personal journey started with…
Eco-friendly, fashionable sports apparel and the business of filling an unmet need with a brand that’s designed for women by women. Vivacity means full of life, and that describes Vivian’s journey, her thirst for learning and a tremendous drive to…