Advanced Marketing Strategies | Marketing Blog

User Generated Content

User generated content, or UGC refers to a kind of earned media, where unpaid users create and share posts, images, or links of their own volition. UGC is a fascinating way of navigating that weak-strong connection that social media creates,…

PODCAST PALOOZA PLAYBACK: How To Give Feedback About Creative Work

At AMS, we have a weekly tradition: Podcast Palooza. Once a week, we all gather in our conference room and listen to a few of our colleagues present on podcast episodes. They share their takeaways from their podcast of choice and offer ideas on how it can be applied to our clients and our own company. It’s a small part of the week, but one that consolidates our internal brand as a company that participates in wider conversations, and that listens to the ideas of its employees.

CORPORATE COMPASSION: Growing Company Culture and Why It’s Important

Company culture is a phrase that continues to capture the attention of Silicon Valley CEOs and sociologists alike. It refers to the sum of personalities, management style, office amenities, and anything else that could influence the quality and nature of work accomplished within that company. Anything from having an open-door policy to placing a profusion of potted plants around the office, could positively impact company culture.

Why Mentoring Networks Help You Kick More Marketing Butt!

“Some executives credit one or two key people for coaching them to success, but I believe effective mentoring takes a network.” – Mary Barra, CEO of General Motors (*)

A Guide to Creating YouTube Content for Marketers

Three former PayPal employees created a video hosting service in February 2005. Google, enticed by the success of what would go on to be a revolutionary platform, acquired it for $1.65 billion in November 2006.

4 Reasons To Jump On Influencer Marketing

Have you heard of the movie As Above, So Below? Maybe not. Have you heard of Youtuber Pewdiepie? Very Possibly. That is an operational premise of influencer marketing.

PODCAST PALOOZA PLAYBACK: How to Create a Contagious Culture

At AMS, we have a weekly tradition: Podcast Palooza. Once a week, we all gather in our conference room and listen to a few of our colleagues present on podcast episodes. They share their reactions and takeaways from their podcast of choice and offer ideas on how it can be applied to our clients and our own company. It’s a small part of the week, but one that consolidates our internal brand as a company that participates in wider conversations, and that listens to the ideas of its employees.

PODCAST PALOOZA PLAYBACK: Would you do that to your mother?

At AMS, we have a weekly tradition: Podcast Palooza. Once a week, we all gather in our conference room and listen to a few of our colleagues present on podcast episodes. They share their reactions and takeaways from their podcast of choice and offer ideas on how it can be applied to our clients and our own company.