We have been talking a lot about storytelling these days. Why? Because - as we have been saying for decades - it is vitally important to communicate with customers and build relationships through emotional connection. With that theme in mind,…
PRESENTED BY AMS ACCOUNT TEAM MEMBER, Sean Donoghue An Account Team member, Sean Donoghue, came across an article & podcast from The ONE Thing, focused on organization in the workplace. This was back when he was a new employee and…
Story-telling is the foundation of how we identify ourselves relative to one another. Stories of gods and warriors inspire our worldviews. Stories of our ancestors and our land dictate our culture. Stories of dumb things our friends do on the…
Snapchat might be one of those platforms you haven’t tapped into yet because you think it’s not cost effective. Well think again! Snapchat can actually be one of the MOST cost effective ways to increase your brand awareness and reach…
We’re logical people making logical decisions, right? Not always! CONSIDERATIONS: 1. Who is our customer? In this stage our goal is to get into our customer’s head. Understand their emotional drivers, concerns, motivations and real intent. To do that we…
Advanced Marketing Strategies has been buying media upfront for 25 years. The TV Upfronts (a.k.a. new season premiers) have historically been in the middle of May for the biggest broadcast and cable networks to make their annual pitches to media…
People want to do business with companies that care! How are you connecting to your community? In recent years, there has been a huge trend in local sponsorship, charity tie-ins and companies connecting to the communities where they do business.…
Marketing Intern Roberto Escobedo was among the presenters at a recent AMS Podcast Palooza. He spoke about what he learned from listening to episode 1242 of the $100 MBA Podcast. Here's a Playback of some of the learning: Save Your…
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