The automotive industry is evolving from being one of car providers to technology providers. This means companies are having to change just as much as their cars are. This transition from products to services is driving the industry to being…
Maegan represents the next generation of inspirational leadership and the future of brand activation and customer experience. A natural storyteller, she delights us with narratives of her inspiring personal journey. She is a sower of seeds and a bright shining…
•Female Frontier Award Winner, Breaking Brand Barriers as a Leading Marketing Maverick and Pushing Her Brand To The Next Level• Fresh off the launch of the exhilarating new TV spot featuring Brie Larson and the new Nissan Sentra, Allyson shares…
•Special Episode Kathy's Keynote Speaker Presentation for WIA on Building a Lasting Brand• Here is a special solo-cast edition of the Show Runner Marketing Podcast featuring Kathy Cunningham's live keynote speech at the Women in Automotive Convention. Kathy reveals the…
By AM Strategies Founder & President, Kathy Cunningham Given the recent warped-speed changes in marketing conditions due to COVID-19, and my recent podcast discussions with Allyson Witherspoon, Vice President of Marketing for Nissan USA, I thought it was appropriate to update…
In an instant Coronavirus, COVID-19 changed our lives and in turn our shopping habits. So how can smart marketers pivot and restructure to successfully respond to dramatically altered consumer buying patterns? And how should marketing strategies evolve as social distancing…
•Special Episode COVID-19 How Nissan is Transitioning During These Uncharted Times and Making Marketing History• Allyson and I sat down for an interview in mid-March to talk about marketing, leadership, and the launch of the new Nissan Sentra. Soon after,…
THE LADIES PROFESSIONAL GOLF ASSOCIATION was one of the first sports to cancel live events in February due to the COVID-19 Pandemic. Roberta shares her insights into crisis management, marketers’ best reactions, and relationships with sponsors and athletes during a…