With Show Runner Julie Kratz and Kathy Cunningham at Women in Automotive With the revolutionary social changes brought into society by the #MeToo and #TimesUp movements, workplace ecosystems are evolving more rapidly than ever before. Julie Kratz, the owner of…
After several of our staff read our AM Strategies “Book of the Month” FIERCE CONVERSATIONS, by Susan Scott, we decided to write about it in more depth and summarize the wonderful content for our followers. Why? Well, communication is what…
With over 1.5 billion daily users on its primary site and over half a billion daily users on its subsidiaries, Facebook has cemented itself as one of the most used websites of the past fifteen years. While Facebook’s reputation has…
We have been talking a lot about storytelling these days. Why? Because - as we have been saying for decades - it is vitally important to communicate with customers and build relationships through emotional connection. With that theme in mind,…
PRESENTED BY AMS ACCOUNT TEAM MEMBER, Sean Donoghue An Account Team member, Sean Donoghue, came across an article & podcast from The ONE Thing, focused on organization in the workplace. This was back when he was a new employee and…
Story-telling is the foundation of how we identify ourselves relative to one another. Stories of gods and warriors inspire our worldviews. Stories of our ancestors and our land dictate our culture. Stories of dumb things our friends do on the…
Snapchat might be one of those platforms you haven’t tapped into yet because you think it’s not cost effective. Well think again! Snapchat can actually be one of the MOST cost effective ways to increase your brand awareness and reach…
We’re logical people making logical decisions, right? Not always! CONSIDERATIONS: 1. Who is our customer? In this stage our goal is to get into our customer’s head. Understand their emotional drivers, concerns, motivations and real intent. To do that we…
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