By AM Strategies Founder & President, Kathy Cunningham Given the recent warped-speed changes in marketing conditions due to COVID-19, and my recent podcast discussions with Allyson Witherspoon, Vice President of Marketing for Nissan USA, I thought it was appropriate to update…
In an instant Coronavirus, COVID-19 changed our lives and in turn our shopping habits. So how can smart marketers pivot and restructure to successfully respond to dramatically altered consumer buying patterns? And how should marketing strategies evolve as social distancing…
•Special Episode COVID-19 How Nissan is Transitioning During These Uncharted Times and Making Marketing History• Allyson and I sat down for an interview in mid-March to talk about marketing, leadership, and the launch of the new Nissan Sentra. Soon after,…
•COVID-19, Finding Marketing Opportunities in Crises and Chaos• THE LADIES PROFESSIONAL GOLF ASSOCIATION was one of the first sports to cancel live events in February due to the COVID-19 Pandemic. Roberta shares her insights into crisis management, marketers’ best reactions,…
•Grocery Store Marketing, Competing for a Share of Consumers' Stomachs in a Disruptive Retail Marketplace• Bringing a 200+ store supermarket chain background and 30 years of experience in consumer retail marketing, you don’t want to miss a word Melissa shares…
Video is KING! But are you doing it right? Use our handy dandy “SOCIAL VIDEO ADS DONE RIGHT” Checklist and see! FORMULA FOR 3 MINUTE SOCIAL VIDEO ADS □ You have 3-6 seconds to pull the viewer in: Entertain,…
If you haven't shifted to a customer-centric strategy - you're falling behind!🏃♀️😫 Kathy Cunningham speaks at the Women in Automotive conference about how to position your brand for modern retailing and address customer expectations in a meaningful way! https://youtu.be/pEBk7HLvBdg Watch Kathy's full keynote…
We know intelligence – emotional intelligence, artificial intelligence, market intelligence, even design intelligence and how important they are to growth for your brand. But you might not have heard of AESTHETIC INTELLIGENCE. This is a term Pauline Brown, a former…
WE HAVE SOME STRANGE NEED TO BE DIFFERENT, WHY IS THAT? Obviously, the impulse comes from a desire to stand out. If you are doing what everyone else is doing, how will anyone ever pay attention? When it comes to…
Kathy Cunningham, Founder & President of Advanced Marketing Strategies, illuminates the effective techniques brands use as she weighs in on the best 2020 Super Bowl commercials live on the morning news. Watch her interview on KUSI News below: https://youtu.be/PEo_o5MkxVU They…
Tik Tok, an app that has perplexed many advertisers and consumers alike, continues to grow in popularity. Is it worth your time to download? Is it worth the time for advertisers to learn to use? In their latest Podcast Palooza…
Reviewed by Kathy Cunningham, Founder and President Advanced Marketing Strategies I’m always amazed at how much I learn from listening to a Brené Brown book. In Dare to Lead, I learned about communication with others, personal responsibility, and the exploration…
Women in Automotive Convention is returning to the Omni Rancho Las Palmas Resort in Palm Springs, CA on Sunday, December 15th – Monday 16th, 2019. The focus of the 2019 conference will be on educating and empowering women and men…
•Marketing Renewable Energy with Brand Stories that Captivate Customers and Capture Market Share• With over 20 years of global marketing experience, Kristan is driving change and using new technologies that solve big problems in energy, water, and other industrial processes.…