Advanced Marketing Strategies has been buying media upfront for 25 years. The TV Upfronts (a.k.a. new season premiers) have historically been in the middle of May for the biggest broadcast and cable networks to make their annual pitches to media…
People want to do business with companies that care! How are you connecting to your community? In recent years, there has been a huge trend in local sponsorship, charity tie-ins and companies connecting to the communities where they do business.…
Marketing Intern Roberto Escobedo was among the presenters at a recent AMS Podcast Palooza. He spoke about what he learned from listening to episode 1242 of the $100 MBA Podcast. Here's a Playback of some of the learning: Save Your…
Many businesses are asking themselves this very question. But the smart marketers have been thinking about this for a while now. Researching the new marketing trends is not enough these days. You really need to research the physical space you…
As a business owner you may ask, "how important is segmentation and should I try to understand it?!" Segmentation is an important business strategy that should be taken into consideration quite seriously. Organizations must succinctly manage market segmentation strategies and…
1. Grab attention early This is goal #1! If you can’t get their attention – the rest doesn’t matter! Falcon.io’s study found that the average attention span is now down to about eight seconds. This is also true about Facebook…
Augmented Reality (AR) is the technology that allows users to have an interactive experience with a digitized version of the real world that includes “augmented” objects. The real world objects are displayed computerized through the use of smartphone cameras, and…
You may ask yourself what is ad blocking, and how does it impact me? Or anyone? In case you may have never heard of Ad blockers, they are tools that allow online users to enjoy navigating the Internet without advertisements.…
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