The Power of Segmentation

As a business owner you may ask, "how important is segmentation and should I try to understand it?!" Segmentation is an important business strategy that should be taken into consideration quite seriously. Organizations must succinctly manage market segmentation strategies and…

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The Use of Augmented Reality in Marketing

Augmented Reality (AR) is the technology that allows users to have an interactive experience with a digitized version of the real world that includes “augmented” objects. The real world objects are displayed computerized through the use of smartphone cameras, and…

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INTEGRATED MARKETING SOLUTIONS

What is Integrated Marketing Communications (IMC)? You may ask yourself what is IMC and should I be interested?  Integrated Marketing Communications, otherwise known as IMC, is the process of unifying all communication and messaging across various channels. IMC is important…

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