Video is KING! But are you doing it right? Use our handy dandy “SOCIAL VIDEO ADS DONE RIGHT” Checklist and see! FORMULA FOR 3 MINUTE SOCIAL VIDEO ADS □ You have 3-6 seconds to pull the viewer in: Entertain,…
If you haven't shifted to a customer-centric strategy - you're falling behind!🏃♀️😫 Kathy Cunningham speaks at the Women in Automotive conference about how to position your brand for modern retailing and address customer expectations in a meaningful way! https://youtu.be/pEBk7HLvBdg Watch Kathy's full keynote…
We know intelligence – emotional intelligence, artificial intelligence, market intelligence, even design intelligence and how important they are to growth for your brand. But you might not have heard of AESTHETIC INTELLIGENCE. This is a term Pauline Brown, a former…
WE HAVE SOME STRANGE NEED TO BE DIFFERENT, WHY IS THAT? Obviously, the impulse comes from a desire to stand out. If you are doing what everyone else is doing, how will anyone ever pay attention? When it comes to…
•The Business of Filling an Unmet Need With a Brand Designed for Women by Women• Eco-friendly, fashionable sports apparel and the business of filling an unmet need with a brand that’s designed for women by women. Vivacity means full of…
Kathy Cunningham, Founder & President of Advanced Marketing Strategies, illuminates the effective techniques brands use as she weighs in on the best 2020 Super Bowl commercials live on the morning news. Watch her interview on KUSI News below: https://youtu.be/PEo_o5MkxVU They…
Tik Tok, an app that has perplexed many advertisers and consumers alike, continues to grow in popularity. Is it worth your time to download? Is it worth the time for advertisers to learn to use? In their latest Podcast Palooza…
Reviewed by Kathy Cunningham, Founder and President Advanced Marketing Strategies I’m always amazed at how much I learn from listening to a Brené Brown book. In Dare to Lead, I learned about communication with others, personal responsibility, and the exploration…