Many businesses are asking themselves this very question. But the smart marketers have been thinking about this for a while now. Researching the new marketing trends is not enough these days. You really need to research the physical space you…
As a business owner you may ask, "how important is segmentation and should I try to understand it?!" Segmentation is an important business strategy that should be taken into consideration quite seriously. Organizations must succinctly manage market segmentation strategies and…
1. Grab attention early This is goal #1! If you can’t get their attention – the rest doesn’t matter! Falcon.io’s study found that the average attention span is now down to about eight seconds. This is also true about Facebook…
Augmented Reality (AR) is the technology that allows users to have an interactive experience with a digitized version of the real world that includes “augmented” objects. The real world objects are displayed computerized through the use of smartphone cameras, and…
You may ask yourself what is ad blocking, and how does it impact me? Or anyone? In case you may have never heard of Ad blockers, they are tools that allow online users to enjoy navigating the Internet without advertisements.…
Account team member Elizabeth, was among the presenters in this week’s Podcast Palooza. She shared her favorite points from The Disruptor Series Podcast’s episode: “Kerry Z Feuerman is Going to ‘Disrupt Your Next Presentation,’” which talks about the 5 deadly…
What is Integrated Marketing Communications (IMC)? You may ask yourself what is IMC and should I be interested? Integrated Marketing Communications, otherwise known as IMC, is the process of unifying all communication and messaging across various channels. IMC is important…
President Kathy Cunningham was among the presenters in this week’s Podcast Palooza. Below she shares some insights from this meaningful podcast from TED Talk focusing on Erez Yoeli's research on altruism. Altruism, an unlikely, but all the more interesting subject…
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