Tik Tok, an app that has perplexed many advertisers and consumers alike, continues to grow in popularity. Is it worth your time to download? Is it worth the time for advertisers to learn to use? In their latest Podcast Palooza…
Reviewed by Kathy Cunningham, Founder and President Advanced Marketing Strategies I’m always amazed at how much I learn from listening to a Brené Brown book. In Dare to Lead, I learned about communication with others, personal responsibility, and the exploration…
We are often asked by our clients, which is the better: TV advertising, radio advertising, or digital advertising? Some say all media is good, but that doesn’t help you figure out which is the BEST media plan for you.The answer…
PODCAST PALOOZA PLAYBACK - (Episode 143) – Todd Hartley As content creators, we don’t always get too much of a say in every step of the customer journey. But that does not mean we can ignore where our content fits…
Shared by Kathy Cunningham, Founder / President At AM Strategies we like to take in differing points of view and try to understand the communication styles of others. Instead of a podcast, we're focusing on an audiobook today titled, Extreme…
In a sea of capitalist competition in every field, we develop a desire to stand out. Difference is a survival technique, and, if it’s done right, a game-changer. But we have to be conscious of both sides of the coin,…
The Marketing Book Podcast Episode 174 - Jeanne Bliss As we’ve discussed many times on this blog, AM Strategies believes in the attraction of authenticity -- and the art of being authentic is the greatest way for a company to…
YouTube has nearly 2 billion monthly users, second only to Facebook on the social media landscape. Users spend an average of 40 minutes on the site with each visit, compared to Facebook’s 20 minutes. And most of those users are…