Great Taglines Made Easy!

In the world of advertising, powerful taglines are critical to building a strong brand. Sometimes called a slogan, or unique selling proposition, a tagline is a short phrase or group of words that capture the essence of your brand. While taglines are most often seen at the bottom of an print ad or at the end of a TV commercial, they’re actually the foundation that you build your advertising messaging on To be effective, taglines must be memorable, persuasive, differentiating and inspiring.

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THE CROSS-PLATFORM REPORT: A LOOK ACROSS SCREENS

REPRINT OF NEILSEN’S STORY

MEDIA AND ENTERTAINMENT| 06.2013

In looking at recent viewing trends across screens, one thing remains constant: the amount of traditional TV and digital content we consume is increasing. It just goes to show that no matter how busy our lives might get, we always seem to find the time to watch the content that appeals to us. 

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