11 Greatest Marketing Campaigns

Advertising has been around since the printing press was invented back in 1480. But not all ad campaigns capture the undying attention of consumers. Here are just a few of our favorites compiled by Lauren Sorensen and Michele Marlo.

1. Volkswagen: Think Small

Many marketing and advertising professionals like to call this campaign the gold standard. Created by a legendary advertising group at Doyle Dane & Bernbach in 1960, the campaign set out to answer one question: How do you change peoples’ perceptions about not only a product, but about an entire group of people?

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