New Facebook “graph search” takes networking to a whole new level

It seems Facebook has birthed a new addition into the social media family we all know and love – a beta search engine called “graph search”. If you’re a social media guru, this exciting development could make your Facebook experience much more simplistic, with precise search results allowing you to find who/what you’re searching for – easily!

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Social Media 101: Building Customer Trust!

“When you deliver something unexpected… things go to a whole new level”

These days, one of the hottest buzzwords in marketing is “social media”.  It seems that this “social media” somehow, perhaps wishfully, offers a storehouse of people just waiting to buy  from you if only you could somehow put a leash on all of them and drag them in. While “social media” does offer some marketing opportunities, there are also issues with how to successfully handle it.  Many of the difficulties/challenges start with the name itself:  “social media”.  From a marketing standpoint, at what point are “social” and “media” compatible?

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SEO UPDATE: GOOGLE CRACKS DOWN ON LINK BUILDING!

Penguin 2.0 makes content creation even more important!

If you’re doing high quality content when you’re doing SEO, then this [Penguin 2.0] shouldn’t be a big surprise. You shouldn’t have to worry about a lot of different changes.Matt Cutts, head of the webspam team at Google

Watch this informative video regarding the new release of Penguin 2.0. Marketers will be especially interested in the new technology for it’s ability to reveal black hat link building techniques. If you haven’t begun content marketing – now’s the time! The new Google Penguin 2.0 makes content the most important asset to SEO.

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FACEBOOK “SIMPLIFIES” THEIR ADVERTISING FORMATS. STILL CONFUSED? DON’T WORRY – WE’RE HERE TO HELP!

Facebook has approximately 1.1 billion monthly active users and generated a whopping $50.9 billion dollars in revenue last year alone. If you find Facebook to be an intimidating advertising platform with too many options, know that you are not alone. The ever-evolving social media network has over 27 advertising options available to marketers. Facebook’s Director of Engineering and Design for Ads confirmed in an interview that “The No. 1 complaint of most advertisers was that it was too complicated to figure out which ads to use.”

The great news is that Facebook recently announced that they would be simplifying their advertising formats. Over the next 6 months, the advertising options will be reduced by more than half. A few formats that may be cut include “sponsored stories”, “questions” and “online offers.” While these products may not be phased out completely, they will not be available as a stand-alone product.

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QR Code 101

We have all seen these square looking bar codes plastered on all kinds of marketing materials from point of purchase to TV spots. QR codes or “quick response codes” are square bar codes that translate into a text string when scanned by a smartphone with a QR code reader. They can be used to direct a scanner to a webpage, online video, or even launch specific actions on your phone. But many marketers are now asking if QR codes are an effective way of reaching out to their customers. Like the goal with any technology they make our lives easier, or at least try to. They ideally give us relevant information quickly and efficiently. But like with any new marketing medium it can be misused and render the approach as ineffective. Many people say that the use of QR codes is dying out. We may be inclined to agree simply because of the ineffective way so many advertisers use it now. Just ask the guys at WTF QR codes. The lack of content or reward for scanning has left many with a bad attitude toward QR codes. A lot of the negativity toward QR codes are directed at those who use them poorly and, as a result, splashes over to those who use them well. However, if done correctly you can personally speak to a unique segment of your target audience who are willing to engage with your brand. So today we will go through some ways to improve the effectiveness of QR codes and give you some suggestions on how to use them properly.

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OUR PASSION FOR RESULTS

At Advanced Marketing Strategies we are always striving to increase our clients results, which means we need to top ourselves each year! Continuing to show real increases is the result of the passion and competitiveness our team has for this business.

We start by creating a new strategic marketing and advertising plan for the year. This means tearing apart all the past results, diving into the competitive environment, studying the economic forces, and crystallizing the goals and objectives. We mix and mold and push and prod until we have an integrated media mix that maximize impact and stretches budgets beyond imaginations.

 We thrive on excelling and continuing to climb to the next level of success through results – that’s why we love what we do, that’s why our clients win too.

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