Color is critical! In a competitive global marketplace, successful brands leverage color’s poignant power to differentiate and connect. THE leading color experts reside at The Pantone Color Institute. They deliver insights that inform the effective commercial application of color through a range of trend forecast publications, color research and bespoke consultancy. When 80% of human experience is filtered through the eyes, understand that the choice of color is critical.
Do you remember those fantastic “unplugged” years on MTV, when the true voices of Kurt Cobain, Natalie Merchant, and Eric Clapton resounded through your living room? Well, 15 years have passed and the word “unplugged,” seems to have taken on a different meaning…and not just for MTV, but for some cable and television viewers.
Do you want to increase your engagement on social media?
We’ve put together 3 helpful tips to boost your engagement on social media:
PepsiCo exec Brad Jakeman, at the “Masters of Marketing” conference in Orlando, Fla. accused the advertising industry of not being innovative. I beg to differ and have collected 3 examples of great innovative automotive advertising:
Consumers may not be in holiday mode yet, but marketers should be to avoid losing sales! Successful holiday marketing starts with preparation and planning now before Black Friday, Cyber Monday and leading into December. Here are a few key areas your marketing and sales efforts should focus on during the holiday season.
Cruising down the historic San Diego Gaslamp Quarter in an all-new Nissan Sentra, with the iconic Coronado Bridge towering in the background, a woman looks at her passenger. A strikingly handsome man smiles back at her as the picturesque San Diego skyline serves as the backdrop in this dream scenario. Suddenly, her hands come off the wheel and she is transported away finding herself alone with her tablet in-hand.
Reprinted from JENNIE HASKAMP for The Muse
Newsprint is on life support, emoji are multiplying faster than hungry Gremlins, and 300 million people worldwide strive to make their point in 140 or fewer characters.
Instagram is the underdog favorite of the younger generation with 15 times more engagement than that of Facebook’s, with users spending an average of 257 minutes per month. Until now though, Instagram has been nearly impossible to track.