“When you deliver something unexpected… things go to a whole new level”
These days, one of the hottest buzzwords in marketing is “social media”. It seems that this “social media” somehow, perhaps wishfully, offers a storehouse of people just waiting to buy from you if only you could somehow put a leash on all of them and drag them in. While “social media” does offer some marketing opportunities, there are also issues with how to successfully handle it. Many of the difficulties/challenges start with the name itself: “social media”. From a marketing standpoint, at what point are “social” and “media” compatible?