It’s been a long time since I have been this excited about an Innovation! And it seems I’m not the only one. The hottest “wow” innovation is the new Social Networking site Pinterest. This site is basically a social visual pinboard. Each individual has their own Pinterest Pinboard or Pinboards. You can have various categories of boards. For example: Art, Architecture, Crafts, Fashion, etc. You choose what you want to post a picture of, and each picture is (hopefully) linked to the site where you found it. It is a veritable picture book of cool, inspiring, thought provoking ideas! Being the visual person I am – this site is a goldmine of inspiration for me, and it looks like, 11.5 million others so far! And, they are growing fast – up 3 million this month! Interestingly 97% of those users are woman. This could be the next big thing for advertisers. Since 80% of consumer decisions are made by woman! Currently companies can post alongside real people. But this is sure to change once everyone jumps on to this “sure to flourish” bandwagon.