Advanced Marketing Strategies Innovation Blog: PINTEREST

It’s been a long time since I have been this excited about an Innovation! And it seems I’m not the only one. The hottest “wow” innovation is the new Social Networking site Pinterest. This site is basically a social visual pinboard. Each individual has their own Pinterest Pinboard or Pinboards. You can have various categories of boards. For example: Art, Architecture, Crafts, Fashion, etc. You choose what you want to post a picture of, and each picture is (hopefully) linked to the site where you found it. It is a veritable picture book of cool, inspiring, thought provoking ideas! Being the visual person I am – this site is a goldmine of inspiration for me, and it looks like, 11.5 million others so far! And, they are growing fast – up 3 million this month! Interestingly 97% of those users are woman. This could be the next big thing for advertisers. Since 80% of consumer decisions are made by woman!  Currently companies can post alongside real people. But this is sure to change once everyone jumps on to this “sure to flourish” bandwagon.

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11 Greatest Marketing Campaigns

Advertising has been around since the printing press was invented back in 1480. But not all ad campaigns capture the undying attention of consumers. Here are just a few of our favorites compiled by Lauren Sorensen and Michele Marlo.

1. Volkswagen: Think Small

Many marketing and advertising professionals like to call this campaign the gold standard. Created by a legendary advertising group at Doyle Dane & Bernbach in 1960, the campaign set out to answer one question: How do you change peoples’ perceptions about not only a product, but about an entire group of people?

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