Direct Marketing is the shortest distance between the client and the customer and/or potential customer. Traditionally, direct mail was thought of being THE methodology.
It’s been a long time since I have been this excited about an Innovation! And it seems I’m not the only one. The hottest “wow” innovation is the new Social Networking site Pinterest. This site is basically a social visual pinboard. Each individual has their own Pinterest Pinboard or Pinboards. You can have various categories of boards. For example: Art, Architecture, Crafts, Fashion, etc. You choose what you want to post a picture of, and each picture is (hopefully) linked to the site where you found it. It is a veritable picture book of cool, inspiring, thought provoking ideas! Being the visual person I am – this site is a goldmine of inspiration for me, and it looks like, 11.5 million others so far! And, they are growing fast – up 3 million this month! Interestingly 97% of those users are woman. This could be the next big thing for advertisers. Since 80% of consumer decisions are made by woman! Currently companies can post alongside real people. But this is sure to change once everyone jumps on to this “sure to flourish” bandwagon.
Advertising has been around since the printing press was invented back in 1480. But not all ad campaigns capture the undying attention of consumers. Here are just a few of our favorites compiled by Lauren Sorensen and Michele Marlo.
1. Volkswagen: Think Small
Many marketing and advertising professionals like to call this campaign the gold standard. Created by a legendary advertising group at Doyle Dane & Bernbach in 1960, the campaign set out to answer one question: How do you change peoples’ perceptions about not only a product, but about an entire group of people?