We know intelligence – emotional intelligence, artificial intelligence, market intelligence, even design intelligence and how important they are to growth for your brand. But you might not have heard of AESTHETIC INTELLIGENCE. This is a term Pauline Brown, a former…
WE HAVE SOME STRANGE NEED TO BE DIFFERENT, WHY IS THAT? Obviously, the impulse comes from a desire to stand out. If you are doing what everyone else is doing, how will anyone ever pay attention? When it comes to…
Eco-friendly, fashionable sports apparel and the business of filling an unmet need with a brand that’s designed for women by women. Vivacity means full of life, and that describes Vivian’s journey, her thirst for learning and a tremendous drive to…
Kathy Cunningham, Founder & President of Advanced Marketing Strategies, illuminates the effective techniques brands use as she weighs in on the best 2020 Super Bowl commercials live on the morning news. Watch her interview on KUSI News below: https://youtu.be/PEo_o5MkxVU They…
Tik Tok, an app that has perplexed many advertisers and consumers alike, continues to grow in popularity. Is it worth your time to download? Is it worth the time for advertisers to learn to use? In their latest Podcast Palooza…
Reviewed by Kathy Cunningham, Founder and President Advanced Marketing Strategies I’m always amazed at how much I learn from listening to a Brené Brown book. In Dare to Lead, I learned about communication with others, personal responsibility, and the exploration…
We are often asked by our clients, which is the better: TV advertising, radio advertising, or digital advertising? Some say all media is good, but that doesn’t help you figure out which is the BEST media plan for you.The answer…
PODCAST PALOOZA PLAYBACK - (Episode 143) – Todd Hartley As content creators, we don’t always get too much of a say in every step of the customer journey. But that does not mean we can ignore where our content fits…