The Journal of Consumer Research published a study from three marketing professors investigation of - “How a negative can be turned into a positive - marketing psychology”. In one set of experiments, they presented information about a pair of hiking…
On February 7, 2018, Rudy Garcia-Tolson became the first double-leg amputee to complete the Empire State Building Run-Up. In other words, Garcia-Tolson made his way up 86 flights of stairs in just 29 minutes- an enormous physical undertaking by any standards. Celebrity physician and spokesperson for Turkish Airlines Dr. Oz was waiting at the finish line with at least one camera poised for action.
Welcome to Podcast Palooza Recap
Welcome to the first of our new series, Advanced Marketing Strategies’ Podcast Palooza PLAYBACK. Each week AMS team members choose a marketing related podcast to present to the rest of the team. They share what the podcast is about, what they learned, and how they are going to implement it with our clients and at our agency. We are always looking for recommendations so please tell us about your favorite podcast – or maybe one YOU produce! So we can share it with our tribe.
Last week Instagram launched an epic new feature that marketers are sure to love! IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators. You have two viewing options for IGTV; inside the actual Instagram app in the upper-right section of your screen or you can download the IGTV app. Why is this so important to marketers? Let’s look at the top 5 reasons:
Regular texting is a thing of the past! We now have the option to add visual pizazz to our messages with EMOJIS! So, we decided to put together a quick guide on emoji marketing to make sure you’re effectively communicating with you audience through emojis.
Viewers are unplugging from traditional television services and instead viewing content on devices like connected TV, laptops, and mobile devices. So, we wanted to break down video media buying terms into understandable facts.
About 300 golfers swarmed The Country Club at Soboba Springs on April 3 and 4 to have fun on the links while helping local nonprofits during the Soboba Foundation & Soboba Casino Sixth Annual Charity Golf Tournament.
This January, Instagram released a bunch of new rules regarding their algorithms. Everyone was up in arms at the strict new rules laid out and marketers were trembling at the idea that they would not be engaging their audience the way they used to. Here is a quick guide to the new Instagram.