In an instant Coronavirus, COVID-19 changed our lives and in turn our shopping habits. So how can smart marketers pivot and restructure to successfully respond to dramatically altered consumer buying patterns? And how should marketing strategies evolve as social distancing…
•Special Episode COVID-19 How Nissan is Transitioning During These Uncharted Times and Making Marketing History• Allyson and I sat down for an interview in mid-March to talk about marketing, leadership, and the launch of the new Nissan Sentra. Soon after,…
THE LADIES PROFESSIONAL GOLF ASSOCIATION was one of the first sports to cancel live events in February due to the COVID-19 Pandemic. Roberta shares her insights into crisis management, marketers’ best reactions, and relationships with sponsors and athletes during a…
Bringing a 200+ store supermarket chain background and 30 years of experience in consumer retail marketing, you don’t want to miss a word Melissa shares with us about how she went from a bag girl to the senior vice president…
With over 20 years of global marketing experience, Kristan is driving change and using new technologies that solve big problems in energy, water, and other industrial processes. A rock star executive marketer and brand leader, her personal journey started with…
Video is KING! But are you doing it right? Use our handy dandy “SOCIAL VIDEO ADS DONE RIGHT” Checklist and see! FORMULA FOR 3 MINUTE SOCIAL VIDEO ADS □ You have 3-6 seconds to pull the viewer in: Entertain,…
If you haven't shifted to a customer-centric strategy - you're falling behind!🏃♀️😫 Kathy Cunningham speaks at the Women in Automotive conference about how to position your brand for modern retailing and address customer expectations in a meaningful way! https://youtu.be/pEBk7HLvBdg Watch Kathy's full keynote…
We know intelligence – emotional intelligence, artificial intelligence, market intelligence, even design intelligence and how important they are to growth for your brand. But you might not have heard of AESTHETIC INTELLIGENCE. This is a term Pauline Brown, a former…