Penguin 2.0 makes content creation even more important!
If you’re doing high quality content when you’re doing SEO, then this [Penguin 2.0] shouldn’t be a big surprise. You shouldn’t have to worry about a lot of different changes. — Matt Cutts, head of the webspam team at Google
Watch this informative video regarding the new release of Penguin 2.0. Marketers will be especially interested in the new technology for it’s ability to reveal black hat link building techniques. If you haven’t begun content marketing – now’s the time! The new Google Penguin 2.0 makes content the most important asset to SEO.