We have all seen these square looking bar codes plastered on all kinds of marketing materials from point of purchase to TV spots. QR codes or “quick response codes” are square bar codes that translate into a text string when scanned by a smartphone with a QR code reader. They can be used to direct a scanner to a webpage, online video, or even launch specific actions on your phone. But many marketers are now asking if QR codes are an effective way of reaching out to their customers. Like the goal with any technology they make our lives easier, or at least try to. They ideally give us relevant information quickly and efficiently. But like with any new marketing medium it can be misused and render the approach as ineffective. Many people say that the use of QR codes is dying out. We may be inclined to agree simply because of the ineffective way so many advertisers use it now. Just ask the guys at WTF QR codes. The lack of content or reward for scanning has left many with a bad attitude toward QR codes. A lot of the negativity toward QR codes are directed at those who use them poorly and, as a result, splashes over to those who use them well. However, if done correctly you can personally speak to a unique segment of your target audience who are willing to engage with your brand. So today we will go through some ways to improve the effectiveness of QR codes and give you some suggestions on how to use them properly.