In an instant Coronavirus, COVID-19 changed our lives and in turn our shopping habits. So how can smart marketers pivot and restructure to successfully respond to dramatically altered consumer buying patterns? And how should marketing strategies evolve as social distancing…
We know intelligence – emotional intelligence, artificial intelligence, market intelligence, even design intelligence and how important they are to growth for your brand. But you might not have heard of AESTHETIC INTELLIGENCE. This is a term Pauline Brown, a former…
WE HAVE SOME STRANGE NEED TO BE DIFFERENT, WHY IS THAT? Obviously, the impulse comes from a desire to stand out. If you are doing what everyone else is doing, how will anyone ever pay attention? When it comes to…
Kathy Cunningham, Founder & President of Advanced Marketing Strategies, illuminates the effective techniques brands use as she weighs in on the best 2020 Super Bowl commercials live on the morning news. Watch her interview on KUSI News below: https://youtu.be/PEo_o5MkxVU They…
Tik Tok, an app that has perplexed many advertisers and consumers alike, continues to grow in popularity. Is it worth your time to download? Is it worth the time for advertisers to learn to use? In their latest Podcast Palooza…
Many businesses are asking themselves this very question. But the smart marketers have been thinking about this for a while now. Researching the new marketing trends is not enough these days. You really need to research the physical space you…
You may ask yourself what is ad blocking, and how does it impact me? Or anyone? In case you may have never heard of Ad blockers, they are tools that allow online users to enjoy navigating the Internet without advertisements.…
What is Integrated Marketing Communications (IMC)? You may ask yourself what is IMC and should I be interested? Integrated Marketing Communications, otherwise known as IMC, is the process of unifying all communication and messaging across various channels. IMC is important…