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Local Sponsorship Marketing

People want to do business with companies that care! How are you connecting to your community? In recent years, there has been a huge trend in local sponsorship, charity tie-ins and companies connecting to the communities where they do business.…

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Great Taglines Made Easy!

In the world of advertising, powerful taglines are critical to building a strong brand. Sometimes called a slogan, or unique selling proposition, a tagline is a short phrase or group of words that capture the essence of your brand. While taglines are most often seen at the bottom of an print ad or at the end of a TV commercial, they’re actually the foundation that you build your advertising messaging on To be effective, taglines must be memorable, persuasive, differentiating and inspiring.

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