In the words of the famous advertising copywriter and ad agency founder, David Ogilvy, “A brand is the intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised.” Kathy Cunningham,…
I recently read an article from Brand Quest about the Return On Investment (ROI) companies can expect if they invest time and money in developing their marketing strategies.
One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. We’ve checked out some logos that have a little bit more added to their brands logo. You’ve probably seen these logos a hundred times and never noticed the little added touches. Check them out now!
A successful brand is one that provides much more than a comedy or service for a consumer, but a deep gratitude and emotional connection for the brand itself. For example, Honda Civic isn’t just a car, its a generational gap between family members.
Can you guess the hidden message in the new Wendy’s logo?
In the world of advertising, powerful taglines are critical to building a strong brand. Sometimes called a slogan, or unique selling proposition, a tagline is a short phrase or group of words that capture the essence of your brand. While taglines are most often seen at the bottom of an print ad or at the end of a TV commercial, they’re actually the foundation that you build your advertising messaging on To be effective, taglines must be memorable, persuasive, differentiating and inspiring.