We get one amazing new campaign for our client Mossy Nissan!
AMS just finished three new jingles for our clients this month and we can’t get the tunes out of our heads!
Color is critical! In a competitive global marketplace, successful brands leverage color’s poignant power to differentiate and connect. THE leading color experts reside at The Pantone Color Institute. They deliver insights that inform the effective commercial application of color through a range of trend forecast publications, color research and bespoke consultancy. When 80% of human experience is filtered through the eyes, understand that the choice of color is critical.
PepsiCo exec Brad Jakeman, at the “Masters of Marketing” conference in Orlando, Fla. accused the advertising industry of not being innovative. I beg to differ and have collected 3 examples of great innovative automotive advertising:
Cruising down the historic San Diego Gaslamp Quarter in an all-new Nissan Sentra, with the iconic Coronado Bridge towering in the background, a woman looks at her passenger. A strikingly handsome man smiles back at her as the picturesque San Diego skyline serves as the backdrop in this dream scenario. Suddenly, her hands come off the wheel and she is transported away finding herself alone with her tablet in-hand.
One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. We’ve checked out some logos that have a little bit more added to their brands logo. You’ve probably seen these logos a hundred times and never noticed the little added touches. Check them out now!
Creativity works in mysterious and often paradoxical ways. Creative thinking is a stable, defining characteristic in some personalities, but it may also change based on situation and context.