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WHY STORYTELLING IS THE NEW HOT BUZZWORD!

Story-telling is the foundation of how we identify ourselves relative to one another. Stories of gods and warriors inspire our worldviews. Stories of our ancestors and our land dictate our culture. Stories of dumb things our friends do on the…

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The Use of Augmented Reality in Marketing

Augmented Reality (AR) is the technology that allows users to have an interactive experience with a digitized version of the real world that includes “augmented” objects. The real world objects are displayed computerized through the use of smartphone cameras, and…

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LPGA Kia Classic – Digital Campaign Case Study

Situation:

The LPGA Kia Classic team came to Advanced Marketing Strategies because they wanted to use digital media to raise awareness among golfers in San Diego and expose new audiences to the tournament; particularly families and sports fans that might not have experienced the excitement of the world’s top female golfers up close and personally.

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