Whether you’re sending out email blasts to your customer database or using a purchased appended list, email campaigns can be one of the most effective forms of communications in your marketing toolbox.
Google recently announced a new layout to its Gmail inbox for the “Promotions” folder.
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As communication strategies evolve, direct mail is fading and email marketing campaigns, or e-blasts, are taking over; creating a more time and cost effective strategy for advertising managers.
To execute and maintain an e-blast campaign that will be effective, the golden rule is to avoid the common error of blasting the audience too often.