I recently read an article on Forbes.com about IKEA. It gave several reasons why IKEA is one of the most forward-thinking retailers in the country but gets no respect from the competition. This article comes as no surprise to me.…
There’s been a lot of talk about targeting online Hispanics, especially Hispanic Millennials, and for good reason. A recent Google study aimed to find out how much more engaged Hispanics are with digital marketing versus their non-Hispanic counterparts, and the findings were illuminating.
Did you know that every year the Hispanic population in the U.S. grows by about one million people? Que? Si!
With over 25 years of media buying under our belt, we know that reaching Spanish speaking prospects on TV and radio can cost two to three times more than reaching English prospects. This makes Hispanic advertising an expensive decision.