By AM Strategies Founder & President, Kathy Cunningham Given the recent warped-speed changes in marketing conditions due to COVID-19, and my recent podcast discussions with Allyson Witherspoon, Vice President of Marketing for Nissan USA, I thought it was appropriate to update…
In an instant Coronavirus, COVID-19 changed our lives and in turn our shopping habits. So how can smart marketers pivot and restructure to successfully respond to dramatically altered consumer buying patterns? And how should marketing strategies evolve as social distancing…
We are often asked by our clients, which is the better: TV advertising, radio advertising, or digital advertising? Some say all media is good, but that doesn’t help you figure out which is the BEST media plan for you.The answer…
PODCAST PALOOZA PLAYBACK - (Episode 143) – Todd Hartley As content creators, we don’t always get too much of a say in every step of the customer journey. But that does not mean we can ignore where our content fits…
In a sea of capitalist competition in every field, we develop a desire to stand out. Difference is a survival technique, and, if it’s done right, a game-changer. But we have to be conscious of both sides of the coin,…
The Marketing Book Podcast Episode 174 - Jeanne Bliss As we’ve discussed many times on this blog, AM Strategies believes in the attraction of authenticity -- and the art of being authentic is the greatest way for a company to…
By AM Strategies Founder & President, Kathy Cunningham Nothing is more top of mind in the automotive industry than the customer experience and the tectonic shift that must occur for retail dealerships to survive the next decade. As a thirty-year…
•Tour a Dynasty Brand and the Future of Customer Experience Centers!• You’ll get a behind the scenes view of a DYNASTY BRAND with a worldwide reach and hear how innovative customer experience centers are shaping the future of retail. Tiffany…