Marketing Strategy Archives - Advanced Marketing Strategies

THE NEW FACE OF RETAIL: How Customer-Centric Experience is in The Driver’s Seat

By AM Strategies Founder & President, Kathy Cunningham Nothing is more top of mind in the automotive industry than the customer experience and the tectonic shift that must occur for retail dealerships to survive the next decade. As a thirty-year…

The Marketing of a Credit Union – How to Do It Right

At Advanced Marketing Strategies, we know credit unions -- having worked with the biggest and best to uncover opportunities that stretch media budgets and build brands that helped to double local assets. Moreover, just like any other business or business…

How Facebook Can Change Your Advertising Game

With over 1.5 billion daily users on its primary site and over half a billion daily users on its subsidiaries, Facebook has cemented itself as one of the most used websites of the past fifteen years. While Facebook’s reputation has…

WHY STORYTELLING IS THE NEW HOT BUZZWORD!

Story-telling is the foundation of how we identify ourselves relative to one another. Stories of gods and warriors inspire our worldviews. Stories of our ancestors and our land dictate our culture. Stories of dumb things our friends do on the…

Local Sponsorship Marketing

People want to do business with companies that care! How are you connecting to your community? In recent years, there has been a huge trend in local sponsorship, charity tie-ins and companies connecting to the communities where they do business.…

The Power of Segmentation

As a business owner you may ask, "how important is segmentation and should I try to understand it?!" Segmentation is an important business strategy that should be taken into consideration quite seriously. Organizations must succinctly manage market segmentation strategies and…

The Use of Augmented Reality in Marketing

Augmented Reality (AR) is the technology that allows users to have an interactive experience with a digitized version of the real world that includes “augmented” objects. The real world objects are displayed computerized through the use of smartphone cameras, and…

INTEGRATED MARKETING SOLUTIONS

What is Integrated Marketing Communications (IMC)? You may ask yourself what is IMC and should I be interested? Integrated Marketing Communications, otherwise known as IMC, is the process of unifying all communication and messaging across various channels. IMC is important…