What is Integrated Marketing Communications (IMC)? You may ask yourself what is IMC and should I be interested? Integrated Marketing Communications, otherwise known as IMC, is the process of unifying all communication and messaging across various channels. IMC is important…
Welcome to 2019! Smart marketers are focusing on the future, and nothing is more pressing than Voice Search. Mobile assistants like Siri and Cortana and smartphones and tablets have come a long way in recognizing human speech But the next…
Three former PayPal employees created a video hosting service in February 2005. Google, enticed by the success of what would go on to be a revolutionary platform, acquired it for $1.65 billion in November 2006.
Have you heard of the movie As Above, So Below? Maybe not. Have you heard of Youtuber Pewdiepie? Very Possibly. That is an operational premise of influencer marketing.
What is Shotgun Marketing?
The “spray and pray” practice of marketing has become outdated and inaccurate. This idea of shotgun marketing tries to reach as many people as possible, prioritizing the size over depth of reach.
“The Swindle of the New” vs. “The Authority of Experience.”
Regular texting is a thing of the past! We now have the option to add visual pizazz to our messages with EMOJIS! So, we decided to put together a quick guide on emoji marketing to make sure you’re effectively communicating with you audience through emojis.
This January, Instagram released a bunch of new rules regarding their algorithms. Everyone was up in arms at the strict new rules laid out and marketers were trembling at the idea that they would not be engaging their audience the way they used to. Here is a quick guide to the new Instagram.