Viewers are unplugging from traditional television services and instead viewing content on devices like connected TV, laptops, and mobile devices. So, we wanted to break down video media buying terms into understandable facts.
You may recall a time when video was something seen only on TV and in the movie theaters.
Working with our clients this week, we discussed media buying and how we customize solutions to fit specific and unique needs:
A major Credit Union was suffering from the same problem as many other major advertisers; they didn’t know it, but their media stations delivered only 83.1 percent of their purchased TV ratings and 77.9 percent of their radio ratings. AMS came…
Do you remember those fantastic “unplugged” years on MTV, when the true voices of Kurt Cobain, Natalie Merchant, and Eric Clapton resounded through your living room? Well, 15 years have passed and the word “unplugged,” seems to have taken on a different meaning…and not just for MTV, but for some cable and television viewers.
REPRINT OF NEILSEN’S STORY
MEDIA AND ENTERTAINMENT| 06.2013
In looking at recent viewing trends across screens, one thing remains constant: the amount of traditional TV and digital content we consume is increasing. It just goes to show that no matter how busy our lives might get, we always seem to find the time to watch the content that appeals to us.