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The Use of Augmented Reality in Marketing

Augmented Reality (AR) is the technology that allows users to have an interactive experience with a digitized version of the real world that includes “augmented” objects. The real world objects are displayed computerized through the use of smartphone cameras, and…

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5 Ways to Capitalize on an App Driven Future

It’s no secret that the mobile platform is taking over. As mobile usage continues to grow, mobile marketing will grow with it. As of June 2015, it was announced that the App Store passed 100 billion downloads. With such an impressively large number of captive consumers, marketers are looking at how they can capitalize on new emerging trends. Here are five ways that mobile apps will be used in 2016:

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