The way we search for information online is changing rapidly. If you are reading this, chances are you have or at some point will use voice search, like Siri on your iPhone, or Alexa on your Amazon Echo device to check the weather, get directions, or even book an Uber. So, what does that mean for local search? Why do marketers need to be thinking about voice search?
Google has just overhauled its search engine algorithm to a new platform called “Hummingbird.” The main concept behind the Hummingbird update is that Google searches will now be processed as full questions, not as word-by word search queries.
Search Engine Optimization doesn’t have to be a time consuming headache.
Penguin 2.0 makes content creation even more important!
If you’re doing high quality content when you’re doing SEO, then this [Penguin 2.0] shouldn’t be a big surprise. You shouldn’t have to worry about a lot of different changes. — Matt Cutts, head of the webspam team at Google
Watch this informative video regarding the new release of Penguin 2.0. Marketers will be especially interested in the new technology for it’s ability to reveal black hat link building techniques. If you haven’t begun content marketing – now’s the time! The new Google Penguin 2.0 makes content the most important asset to SEO.