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The Power Of Micro-influencers

The Power of Micro-Influencers

Up until recently (it is no denying) we could not stop speaking about the power of top tier celebrity influencers and the large following that they have behind them. Both brands and followers were excited to see the longevity and…

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Grow Social Media Audience

How To Get Your Hands Dirty And Grow Your Social Media Audience

“We as marketers have to get our hands dirty.” You hear this everywhere, in every digital marketing seminar, plastered on conference room walls, and even written in curling script atop a meadow scene on Instagram. #MotivationMondays. But what does this mean? In an era of disassociation and outsourcing, why is it so essential today for marketers to “get their hands dirty?”
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Rudy-Garcia Tolson Earned Media

Earned Media: How a double-leg amputee inspired the nation

On February 7, 2018, Rudy Garcia-Tolson became the first double-leg amputee to complete the Empire State Building Run-Up. In other words, Garcia-Tolson made his way up 86 flights of stairs in just 29 minutes- an enormous physical undertaking by any standards. Celebrity physician and spokesperson for Turkish Airlines Dr. Oz was waiting at the finish line with at least one camera poised for action.

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