1. Grab attention early This is goal #1! If you can’t get their attention – the rest doesn’t matter! Falcon.io’s study found that the average attention span is now down to about eight seconds. This is also true about Facebook…
Michele Marlo, Executive Creative Director I’ve been studying neuroscience for several years now and recently it has absolutely exploded into the mainstream consciousness. Each month, I share with my team new ideas I'm learning from the neuroscience field of brain…
Regular texting is a thing of the past! We now have the option to add visual pizazz to our messages with EMOJIS! So, we decided to put together a quick guide on emoji marketing to make sure you’re effectively communicating with you audience through emojis.
The way we search for information online is changing rapidly. If you are reading this, chances are you have or at some point will use voice search, like Siri on your iPhone, or Alexa on your Amazon Echo device to check the weather, get directions, or even book an Uber. So, what does that mean for local search? Why do marketers need to be thinking about voice search?
Do you want to increase your engagement on social media?
We’ve put together 3 helpful tips to boost your engagement on social media:
Consumers may not be in holiday mode yet, but marketers should be to avoid losing sales! Successful holiday marketing starts with preparation and planning now before Black Friday, Cyber Monday and leading into December. Here are a few key areas your marketing and sales efforts should focus on during the holiday season.
Reprinted from JENNIE HASKAMP for The Muse
Newsprint is on life support, emoji are multiplying faster than hungry Gremlins, and 300 million people worldwide strive to make their point in 140 or fewer characters.
Amazingly, some marketers are content with running unrelated messages on different media at different times without any overall plan or theme that ties them together. But when it comes to getting the highest ROI for your marketing dollar, nothing beats an integrated marketing plan.