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MOSSY FIAT CASE STUDY: SEARCH ENGINE MARKETING

CHALLENGE

Mossy FIAT recently opened their doors in December 2011. The competition in San Diego had been well established and in the marketplace 10 months prior.  Mossy Fiat needed to increase their online organic search presence in San Diego County in order to compete and bring more visitors to their website.

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Twitter announces new “CONVERSATIONS”.

Check out Twitter’s press release:

Keep up with conversations on Twitter

Today we’re updating our iPhone and Android apps, as well as Twitter.com, to make it easier to discover and follow conversations in your home timeline. From buzz about the VMAs to debates around upcoming football games, people come to Twitter to take part in these real-time, global, public conversations.

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FACEBOOK “SIMPLIFIES” THEIR ADVERTISING FORMATS. STILL CONFUSED? DON’T WORRY – WE’RE HERE TO HELP!

Facebook has approximately 1.1 billion monthly active users and generated a whopping $50.9 billion dollars in revenue last year alone. If you find Facebook to be an intimidating advertising platform with too many options, know that you are not alone. The ever-evolving social media network has over 27 advertising options available to marketers. Facebook’s Director of Engineering and Design for Ads confirmed in an interview that “The No. 1 complaint of most advertisers was that it was too complicated to figure out which ads to use.”

The great news is that Facebook recently announced that they would be simplifying their advertising formats. Over the next 6 months, the advertising options will be reduced by more than half. A few formats that may be cut include “sponsored stories”, “questions” and “online offers.” While these products may not be phased out completely, they will not be available as a stand-alone product.

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QR Code 101

We have all seen these square looking bar codes plastered on all kinds of marketing materials from point of purchase to TV spots. QR codes or “quick response codes” are square bar codes that translate into a text string when scanned by a smartphone with a QR code reader. They can be used to direct a scanner to a webpage, online video, or even launch specific actions on your phone. But many marketers are now asking if QR codes are an effective way of reaching out to their customers. Like the goal with any technology they make our lives easier, or at least try to. They ideally give us relevant information quickly and efficiently. But like with any new marketing medium it can be misused and render the approach as ineffective. Many people say that the use of QR codes is dying out. We may be inclined to agree simply because of the ineffective way so many advertisers use it now. Just ask the guys at WTF QR codes. The lack of content or reward for scanning has left many with a bad attitude toward QR codes. A lot of the negativity toward QR codes are directed at those who use them poorly and, as a result, splashes over to those who use them well. However, if done correctly you can personally speak to a unique segment of your target audience who are willing to engage with your brand. So today we will go through some ways to improve the effectiveness of QR codes and give you some suggestions on how to use them properly.

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