Mossy Nissan Houston Broadcast Media Strategy
AMS performed a deep-dive analysis of the Mossy Nissan Houston broadcast media strategy and evaluated it for effectiveness. Based on the data we then reallocated resources to more efficiently reach the target geographic areas with the most potential for sales, allowing us to gain DOUBLE the impressions for the same money!
We also launched an all-inclusive digital campaign and within the first month, the Mossy Nissan Houston website received 29,000 clicks to the lease deals page, and a 37% increase in clicks the 2nd month over the first. The momentum continued and Nissan sales initiatives have grown exponentially!