Data reveals that the “second screen” during Superbowl 50 was social media mobile apps. AMS Launched Social Media ads in Facebook & Instagram for Mossy Nissan on Superbowl Sunday which resulted in 967 Instagram likes (a 2000% increase from average MN ad likes per day!!), with a reach of 143,655! Facebook reach of 20,447, website clicks of 441 with a 2.53% website KPI conversion rate!